{"product_id":"2940012866196","title":"Scientific Advertising - (Formatted \u0026 Optimized for Nook)","description":"\"Scientific Advertising\" was written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a \"must-read\" book.\u003cbr\u003e\u003cbr\u003eIn the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is \"playing on the safe side of a hundred to one shot\".\u003cbr\u003e\u003cbr\u003e\"The book also contains information on how to write advertising that sells: Salesmanship in print.\"\u003cbr\u003e-----\u003cbr\u003eThe e-text was designed for optimal navigation on eReaders and other electronic devices. It is fully indexed, making it easier to access every chapter of the book.  Within seconds, you'll be able to read any part of the book that you want! It's been formatted for the Nook to allow you the best reading experience.","brand":"Classic Century Works","offers":[{"title":"Default Title","offer_id":47079060111600,"sku":"2940012866196","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012866196_p0.jpg?v=1763573670","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012866196","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}