{"product_id":"2940012900500","title":"The Pull of Customers, The Push of Processes","description":"From the time the first business opened its doors\u003cbr\u003ecenturies ago, people have been trying to define\u003cbr\u003ethe essence of a company. Some have claimed\u003cbr\u003ethat a business is its bottom line. Others have\u003cbr\u003eargued that a company is its customers, or its\u003cbr\u003emarketing power, or its products, or its people.\u003cbr\u003eToday, what best defines a business, writes New\u003cbr\u003eYork Times bestseller author Jim Champy, is its\u003cbr\u003eprocesses - all the things a company does to\u003cbr\u003ecreate and sell its goods and services. Here’s\u003cbr\u003ehow to make the most of yours.","brand":"New Word City","offers":[{"title":"Default Title","offer_id":47166745346288,"sku":"2940012900500","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012900500_p0.jpg?v=1763574064","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012900500","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}