{"product_id":"2940012916082","title":"Managerial Economics: Concepts and Principles","description":"Economic principles inform good business decision making. Although\u003cbr\u003eeconomics is sometimes dismissed as a discourse of practical relevance to\u003cbr\u003eonly a relatively small circle of academicians and policy analysts who call\u003cbr\u003ethemselves economists, sound economic reasoning benefi ts any manager\u003cbr\u003eof a business, whether they are involved with production and operations,\u003cbr\u003emarketing, fi nance, or corporate strategy. Along with enhancing decision\u003cbr\u003emaking, the fi eld of economics provides a common language and framework\u003cbr\u003efor comprehending and communicating phenomena that occur\u003cbr\u003ewithin a business, as well as between a business and its environment.\u003cbr\u003eThis text addresses the core of a subject commonly called managerial\u003cbr\u003eeconomics, which is the application of microeconomics to business decisions.\u003cbr\u003eKey relationships between price, quantity, cost, revenue, and profi t\u003cbr\u003efor an individual fi rm are presented in the form of simple conceptual\u003cbr\u003emodels. The text includes key elements from the economics of consumer\u003cbr\u003edemand and the economics of production. The book discusses economic\u003cbr\u003emotivations for expanding a business and contributions from economics\u003cbr\u003efor improved organization of large fi rms. Market price- quantity equilibrium,\u003cbr\u003ecompetitive behavior, and the role of market structure on market\u003cbr\u003eequilibrium and competition are addressed. Finally, the text considers\u003cbr\u003emarket regulation in terms of the generic problems that create the need\u003cbr\u003efor regulation and possible remedies for those problems.\u003cbr\u003eAlthough the academic literature of managerial economics often\u003cbr\u003eemploys abstract mathematics and large corporations create and use\u003cbr\u003esophisticated mathematical models that apply economics, this book\u003cbr\u003efocuses on concepts, terminology, and principles, with minimal use of\u003cbr\u003emathematics. The reader will gain a better understanding of why businesses\u003cbr\u003eand markets function as they do and how those institutions can\u003cbr\u003efunction better.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47162777469168,"sku":"2940012916082","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012916082_p0.jpg?v=1763573903","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012916082","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}