{"product_id":"2940012988805","title":"The Truth About Getting a Free and Priceless Publicity","description":"The Truth About Getting a Free and Priceless Publicity\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e-Marketing to the Media Mindset – An Overview of Why They Accept and Deny Your Submissions.\u003cbr\u003e\u003cbr\u003e-Follow Your Facts – How Research Validates Your Voice.\u003cbr\u003e\u003cbr\u003e-Approaching Your Audience – Writing From the Consumer’s Point of View.\u003cbr\u003e\u003cbr\u003e-Tips of the Trade to Make Your Headlines Hook the Readers.\u003cbr\u003e\u003cbr\u003e-Destination: Information!  Covering the Who, What, When, Where, \u0026amp; Why In Your Content.\u003cbr\u003e\u003cbr\u003e-Tempting With Teasers – A Tantalizing Taste of the “Less-Is-More” Theory.\u003cbr\u003e\u003cbr\u003e-Formatting Fundamentals – Following the Rules of Conformity.\u003cbr\u003e\u003cbr\u003e-Press Release Placement – Finding the Perfect Medium \u003cbr\u003e\u003cbr\u003e-Manipulating the Media – Channeling Your Document to Particular Personnel.\u003cbr\u003e\u003cbr\u003e-Noteworthy News – How to Keep Track of Your Submissions and Publications.","brand":"Robert Clark","offers":[{"title":"Default Title","offer_id":47068702245104,"sku":"2940012988805","price":3.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940012988805_p0.jpg?v=1763575228","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940012988805","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}