{"product_id":"2940013024380","title":"The Marketing Starter's Guide for New Business Owners","description":"You are likely reading this guide (or looking to download it) because you’ve decided to start a business or some other venture that requires attracting an audience or customers. It could be an Etsy shop, an eBay business or even a new blog. It could be a new start-up company, or a new book you’ve written. It could be a small business that you’ve acquired, or a struggling business you’d like to resurrect. Either way, you are here because you’re passionate about your business, but you don’t know much about how to market it or where to even start.\u003cbr\u003eThe purpose of this guide is not to give you all the marketing secrets you’ll need to successfully run your new business, as you’ll likely need help from professional marketers if you’re serious about your venture (and there are plenty of great marketing books out there that are more comprehensive). Rather this guide was written to get you started… started thinking about marketing and the importance it should have in your business plan.\u003cbr\u003eIt can be frustrating having a great idea, concept, or talent – something that others need or want, and are willing to pay for – but not having the skills or experience to be able to tell them about it in a way that will generate the results you are hoping for.\u003cbr\u003eMy hope is that this guide will give you some quick pointers on where to get started with marketing, in order to relieve the anxiety that comes with launching a new business. Then you can focus on what you do best – the idea, the business, your product. Where you decide to go from there is up to you. My suggestion would be finding a marketing-minded partner or consultant who can manage marketing tasks for you, because ignoring them or giving marketing a low priority could be the biggest mistake you can make when starting a new business.","brand":"A Couple of Monkeys","offers":[{"title":"Default Title","offer_id":47079422492912,"sku":"2940013024380","price":2.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013024380","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}