{"product_id":"2940013102361","title":"The 12 Investment Myths: Why Individual Investors Are Failing Miserably and How You Can Avoid Being One of Them","description":"The stock market has never lost money for anyone. But millions of people have lost money in the stock market.\u003cbr\u003e\u003cbr\u003eSound like double-speak to you? It’s not. The fact is that if your holding period is long enough and your investment strategy prudent enough, you can overcome even the most extreme market volatility and bide your time while the stock market works to make you wealthy.\u003cbr\u003e\u003cbr\u003eTo accomplish this, however, you must confront and overcome a collection of common myths that seem quite logical but are, in fact, the perfect blueprints for investment failure. Most investors follow those blueprints to their financial demise.\u003cbr\u003e\u003cbr\u003eThe 12 Investment Myths shows you how to avoid being one of them.\u003cbr\u003eIn the short term, chaos and confusion often seem to reign supreme in the stock market. Most investors find this daily rollercoaster ride to be overwhelming and exhausting and allow their emotions to lead them in and out of the market like a bull by a nose ring.\u003cbr\u003e\u003cbr\u003eBuy high. Sell low. Lather, rinse, repeat…\u003cbr\u003e\u003cbr\u003eBut there is another side to the stock market – the side that generates tremendous wealth over time for any investor who has the fortitude to invest intelligently and stay the course. Alas, it is a side that few investors ever experience.\u003cbr\u003e\u003cbr\u003eWhy is this so?\u003cbr\u003e\u003cbr\u003eThe reason is simple: Led by Wall Street and the media, investors have come to embrace a collection of widely held, completely mistaken beliefs about investing. At first glance these investment myths seem quite logical, and that is what makes them so dangerous. After all, who wouldn’t think that to be a successful investor you’ve got to:\u003cbr\u003e\u003cbr\u003e— Focus on performance? (Myth!)\u003cbr\u003e— Invest in good companies? (Myth!)\u003cbr\u003e— Take action when the market goes into a swoon? (Myth!)\u003cbr\u003e\u003cbr\u003eIf these notions sound completely reasonable to you, then read on and learn how to identify and avoid the “common nonsense” that causes so many investors to fail!\u003cbr\u003e\u003cbr\u003e“Most people believe that investing is an analytical pursuit. But the truth is that emotional discipline plays a much greater role in determining investment success, because emotions drive behavior. Wall Street and the media play on investors' emotions and lead them to believe assumptions that are very often the exact opposite of what is true. In \"The 12 Investment Myths\", Jack Calhoun debunks these myths with humor and clarity, providing both experienced and novice investors alike with a wonderful path out of the wilderness created by Wall Street.”\u003cbr\u003e-- John Nofsinger, Ph. D., Associate Professor of Finance, Washington State University and author of “The Psychology of Investing”.\u003cbr\u003e\u003cbr\u003e\"You may be among the majority who boast sad stock market stories that range from a total disaster to simply insufficient returns to reach your goals. 'The 12 Investment Myths' explores the topic of why there is a disconnect between the money that some few people make in the stock market and the money that you actually make in the stock market.\u003cbr\u003e\"The answer to this disparity of stock market success lies in a group of beliefs that you may hold along with the majority of people who own stocks. These myths appear to be solidly based when you look at them casually. The sad truth is that they are the templates for stock market failure. Where do these myths originate?\u003cbr\u003eOn Wall Street, which is able to make enormous amounts of money because of this emotionally driven investment mentality. The financial media is also to blame in the spread of these myths. They desperately need material to fill their networks, and when they encourage these ideas that most investors thrive on, they garner the ratings that they need. Unfortunately, the victim of these 12 myths is you and the overwhelming majority of stock traders and investors.\u003cbr\u003e\"Every chapter in “The 12 Investment Myths” pertains to one of the false ideas that far too many investors hold dear. These chapters consider the issue that is a part of the myth in detail. Then they provide you with another answer to how you can side step this pitfall. \u003cbr\u003e\"What is the Final Verdict of the 12 Investing Myths?\u003cbr\u003e\"Many finance books are written in a dense style that is hard to follow. Others require that you have serious financial training or an economics degree to understand them. This is not the case with 'The 12 Investment Myths.' Jack Calhoun wrote it so that any beginner can understand it.\u003cbr\u003eHis principles of investment are easy to grasp, \u0026amp; they make a very strong case for why you continue to struggle with investments. The bonus is that the book contains interesting stories, and the author demonstrates a good sense of humor.\u003cbr\u003e\"Will you continue to make the same mistakes...or will you educate yourself to be the one in the crowd who actually grows wealthy from investing?\" --Thomas Herold, Investing","brand":"Reed, Robert D. Publishers","offers":[{"title":"Default Title","offer_id":47068711813360,"sku":"2940013102361","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013102361_p0.jpg?v=1763587972","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013102361","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}