{"product_id":"2940013147683","title":"Advice from the Top: The Expert Guide to B2B Marketing","description":"Learn Essential B2B Marketing\u003cbr\u003eStrategies and Techniques\u003cbr\u003e\u003cbr\u003eIn today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: \u003cbr\u003e• Proven strategies for developing more effective marketing programs\u003cbr\u003e• Powerful ideas for creating dynamic content\u003cbr\u003e• Specific guidelines for executing marketing plans\u003cbr\u003e• Time-tested formulas for measuring success\u003cbr\u003e• And much more!\u003cbr\u003e\u003cbr\u003e\" Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO.\"\u003cbr\u003eKatherine Button Bell, Vice President and Chief Marketing Officer, Emerson \u003cbr\u003e\u003cbr\u003e\" If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share.\"\u003cbr\u003eAl Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix \u003cbr\u003e\u003cbr\u003eBMA Colorado is a 13-time national BMA Chapter of the Year award winner.","brand":"Dog Ear Publishing","offers":[{"title":"Default Title","offer_id":47068717908208,"sku":"2940013147683","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013147683_p0.jpg?v=1763577141","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013147683","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}