{"product_id":"2940013260825","title":"Cody Moya's Article Marketing Course (210 page)","description":"The one method that has been proven to work consistently\u003cbr\u003eis an approach focused on retaining existing customers while\u003cbr\u003ecultivating new ones by using the search engines and great\u003cbr\u003econtent. There are several ways to do this.\u003cbr\u003e\u003cbr\u003eNewsletters. Newsletters keep your website fresh in your\u003cbr\u003ecustomer's minds. Before the Internet, direct mail was the\u003cbr\u003eonly way to consistently remind your customers that you're\u003cbr\u003earound and to let them know about sales and specials. Now\u003cbr\u003eemailed newsletters that customers sign up to receive are\u003cbr\u003echeap to compile and send, and are a proven way to keep\u003cbr\u003eyour customers coming back.\u003cbr\u003e\u003cbr\u003eFresh Content. If you consistently have fresh quality\u003cbr\u003econtent on your website, your customers will get into the\u003cbr\u003ehabit of returning. In addition, new customers finding great\u003cbr\u003econtent on your site are more likely to sign up for your\u003cbr\u003enewsletter, and you can use your newsletter to gradually\u003cbr\u003econvert browsers into customers.","brand":"NOOKbooks","offers":[{"title":"Default Title","offer_id":47069898440944,"sku":"2940013260825","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013260825_p0.jpg?v=1763578901","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013260825","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}