{"product_id":"2940013361584","title":"10 Steps to Killer Web Copy","description":"The advertising rates on the cable stations, in the US, and even overseas in the UK and in Europe were more affordable and a little guy of maybe $40,000 - $50,000 budget could compete with the big guys, Fortune 500 companies, because they would buy the odd hour times between 1 AM to 6 AM because of a concept called the Isolation Factor which direct response guru Alvin Eicoff talks about.\u003cbr\u003e\u003cbr\u003eWhen there’s a program you’re watching that you’re really not interested in, let’s say a B-Movie, then\u003cbr\u003ea commercial looks more interesting. So the best direct-response television spots whether it’s a 60 second, two minute, or a 30 minute infomercial ... which is what I did, I wrote those spots as a copywriter, and I also took the winning spots infomercials and took them to QVC both overseas and domestically here in the United States as well as the Home Shopping Network.","brand":"NOOKbooks","offers":[{"title":"Default Title","offer_id":47073726300400,"sku":"2940013361584","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013361584_p0.jpg?v=1763579929","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013361584","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}