{"product_id":"2940013374119","title":"Why Advertise On Facebook?","description":"The book you are reading right now was designed for beginning marketers who wish to use \u003cbr\u003ethe social network as a marketing tool to build brand awareness and to engage consumers \u003cbr\u003ein a continuing dialog. The book has been divided into two main parts. \u003cbr\u003eThe first part deals with various introductory details associated with social media \u003cbr\u003emarketing -- specifically, Facebook marketing. Part 2 of the book deals with \u003cbr\u003eadvanced techniques in Facebook marketing.","brand":"Jimmy Jacks","offers":[{"title":"Default Title","offer_id":47180511183088,"sku":"2940013374119","price":9.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013374119_p0.jpg?v=1763580512","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013374119","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}