{"product_id":"2940013416833","title":"Balancing the Demand Equation","description":"The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift.\u003cbr\u003e\u003cbr\u003eB2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation:  The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B marketers succeed in this re-alignment and to emerge as leaders in the new B2B demand chain.","brand":"New Year Publishing","offers":[{"title":"Default Title","offer_id":47079443169520,"sku":"2940013416833","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013416833_p0.jpg?v=1763580632","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013416833","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}