{"product_id":"2940013418219","title":"Ultimate IM Dictionary Awesome Internet Marketing Dictionary That Walks You Through The A to Z of Internet Marketing!","description":"Have you ever been stumped by some of the Internet Marketing terms\u003cbr\u003ethat come your way?\u003cbr\u003eImagine how local business owners feel when we start explaining\u003cbr\u003ethis whole “Internet Marketing” thing to them – their eyes usually\u003cbr\u003egloss over so fast that you lose them within the first few minutes!\u003cbr\u003eSo wouldn’t it be cool if you had a handy resource to refer to as\u003cbr\u003ewell as something that you could PROFIT from by helping local\u003cbr\u003ebusinesses understand these terms?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHere's a sample of the eBook:\u003cbr\u003e\u003cbr\u003eA\u003cbr\u003e\u003cbr\u003eA\/B TESTING - The method in marketing research to test the effectiveness of marketing strategies. A\/B testing starts with a control or initial marketing scenario. The control scenario 'A' is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario 'B' is created by changing the defined aspects. Subsequently, the market response from 'A' will be compared to that of 'B'.\u003cbr\u003e\u003cbr\u003eABOVE THE FOLD - The section of a Web page that is visible without scrolling.\u003cbr\u003eAds placed above the fold are assumed to be viewed and clicked more often. Therefore, advertisers often look favorably at placements that are above the fold on a Web page.\u003cbr\u003e\u003cbr\u003eAD BLOCKING- The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content... or be forced out of business.\u003cbr\u003e\u003cbr\u003eAD COPY- The actual text in an advertisement that aims to get your prospective customer’s attention and get you more clicks and sales.","brand":"Lou Diamond","offers":[{"title":"Default Title","offer_id":47167906218224,"sku":"2940013418219","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013418219_p0.jpg?v=1763581179","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013418219","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}