{"product_id":"2940013453968","title":"18 Advanced Techniques","description":"Getting your message out to more prosp ects is fairly obvious and the focus of most people’s list building efforts.  \u003cbr\u003e\u003cbr\u003eAdvertise \u0026amp; promote  your site to get signups.  This is certainly important, but it also can be costly.\u003cbr\u003e \u003cbr\u003eSigning up a higher number of people is often overlooked and it alone can be the difference b etween success and failure.  The way to do it is to test different web pages, signup forms, and tools.  \u003cbr\u003e\u003cbr\u003eAnd keep testing until you’re sure you can’t do better. Remember that it’s FREE to get more visitors to signup,  but it costs money to get more visitors.\u003cbr\u003e\u003cbr\u003eHere’s a simple example of these 2 points:\u003cbr\u003e\u003cbr\u003eIf you get 1,000 visitors to your site and signup 10, you are converting 1%. Now, you can pay for double traffic to get \u003cbr\u003e\u003cbr\u003e2,000 visitors and get 20 signups, OR you can test and tweak your campaign for  FREE to get 20 signups from the same 1,000 visitors.  Your cost per signup (VERY important) is ½ of what it was.\u003cbr\u003e\u003cbr\u003eTo take it 1 step further, assume you are going to sell a produ ct for $35 which is pur e profit.  If 2 people out of every 100 signups buy it, you make $70 per 100 signups.  Now, if you’re converting only 1\/100 visitors to signup, you need \u003cbr\u003e100x100 or 10,000 visitors to make 2 sales.  If you are converting 2\/100 visitors to signup, now you only need 50x100 or 5,000 visitors for the same 2 sales!\u003cbr\u003e\u003cbr\u003eCan you see why it’s important to test \u0026amp; squeeze every possible subscriber out of your traffic?\u003cbr\u003e If  you were buying traffic at $10 per 1,000 visitors look at the difference:\u003cbr\u003e10,000 visitors = $100 (1,000 x 10);\u003cbr\u003e2 sales = $70, so you lose $30 (70-10 0)\u003cbr\u003e5,000 visitors = $100 (1,000 x 5);\u003cbr\u003e2 sales = $70, so you make $20 (70-50)","brand":"M\u0026M Pubs","offers":[{"title":"Default Title","offer_id":47070037016816,"sku":"2940013453968","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013453968_p0.jpg?v=1763581699","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013453968","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}