{"product_id":"2940013483972","title":"Amazing Formulas Guarantee Advertising Sales","description":"Mark generated tens of millions of dollars in advertising sales by applying amazing the \"formulas” discussed in this book.\u003cbr\u003e\u003cbr\u003eWhat's more, Mark has also trained advertising sales teams. One of these teams\u003cbr\u003eproduced more than $10 million a year in advertising sales!\u003cbr\u003e\u003cbr\u003eHe is retained by high-profile publishers, newspaper groups, magazine hot\u003cbr\u003eshots, email newsletter publishers, social media gurus and website owners around the world.\u003cbr\u003e\u003cbr\u003eThese tactics probably worked great during the dot-com hysteria and\u003cbr\u003eIPO boom. But will the formulas work in today's climate?\u003cbr\u003e\u003cbr\u003eThe answer is yes!\u003cbr\u003e\u003cbr\u003eThere were 39,756 business bankruptcies in the US from December 2000 through December 2001.\u003cbr\u003e\u003cbr\u003eBut in 2012 there were more than 100,300 business bankruptcies!\u003cbr\u003e\u003cbr\u003eThat’s not counting the companies and entrepreneurs which didn’t bother filing for\u003cbr\u003ebankruptcy!\u003cbr\u003e\u003cbr\u003eIt’s hard times right now!\u003cbr\u003e\u003cbr\u003eCompanies are slashing advertising budgets and laying people off in droves.\u003cbr\u003eOn top of that, hundreds of publications are going belly up every single day\u003cbr\u003ebecause of a lack of interest from readers and a lack of advertising sales.\u003cbr\u003e\u003cbr\u003eAdvertising sales is only part of the answer, but it's a big part.\u003cbr\u003e\u003cbr\u003eIn fact, I think even more publications and Internet ventures will be thrown out of\u003cbr\u003ebusiness if they don't understand the advertiser's demands.\u003cbr\u003e\u003cbr\u003eTable of Contents\u003cbr\u003eIntroduction\u003cbr\u003eWho benefits from reading this book and why\u003cbr\u003eHere’s my story and I’m sticking to it\u003cbr\u003eChapter 1\u003cbr\u003eAn Amazing Formula That Generated Billions of Dollars in Advertising Sales\u003cbr\u003eThe incredible structured sales approach\u003cbr\u003eWill this work on the Internet and with email publishing?\u003cbr\u003e“Forget the multi-billion, I just need to avoid going under”\u003cbr\u003eChapter 2\u003cbr\u003eWhy Do People Advertise?\u003cbr\u003eTo solve a problem\u003cbr\u003eThe Fear of Loss or Going Bankrupt\u003cbr\u003eBecause everybody’s doing it\u003cbr\u003eTo call attention to something (the definition of advertising)\u003cbr\u003eChapter 3\u003cbr\u003eA $50,000 Email Conversation\u003cbr\u003eAn actual email conversation that closed a $50,000 sale\u003cbr\u003eChapter 4\u003cbr\u003eReaders and Subscribers Are the Holy Grail\u003cbr\u003eWhy most publishers can’t handle the truth\u003cbr\u003e \u003cbr\u003eForget the “bingo cards” and just call the readers yourself\u003cbr\u003eThe fallacy of reader and subscriber counts\u003cbr\u003eWhy most readers could care less about your drivel\u003cbr\u003eHow to hook readers for life\u003cbr\u003eChapter 5\u003cbr\u003eThe Big Picture\u003cbr\u003eWhy passionate readers are a key to a constant flow of repeat ad buyers\u003cbr\u003eHow to increase ad revenue for ANY publication\u003cbr\u003eHow to stand out from all of the other slop\u003cbr\u003eThrowing conventional publishing out the window – Advertorials and more\u003cbr\u003eChapter 6\u003cbr\u003eSecrets that Cause People to Buy Advertising\u003cbr\u003eUnderstanding the advertiser’s customer and user\u003cbr\u003eUnderstanding the advertiser’s competition\u003cbr\u003eAssuming the risk and guarantee results\u003cbr\u003eBecome an expert on your reader’s needs\u003cbr\u003eChapter 7\u003cbr\u003eLose the Account Executive Approach and Try This\u003cbr\u003eYou can’t wear ties on the Internet\u003cbr\u003eThe “sales presentation” is not what you think it is\u003cbr\u003eSchmoozing doesn’t work on the Internet\u003cbr\u003e \u003cbr\u003eWhy travel, trade shows and client dinners are history\u003cbr\u003eChapter 8\u003cbr\u003eHow to Increase Ad Sales in A Depression, Recession or a Raging Bull Market\u003cbr\u003eThe paradox of ad sales – trying too hard to make a sale\u003cbr\u003eUnderstanding fear and how people are motivated by it\u003cbr\u003eBecome passionate about your readers and build credibility at the same time\u003cbr\u003eFocus on the ad buyer’s buyer\u003cbr\u003eIf you’re trying to sell ad space you’ll fail\u003cbr\u003eChapter 9\u003cbr\u003eAn Endless Flow of Hungry, Qualified Prospects\u003cbr\u003eWould you like some cheese with that whine?\u003cbr\u003eHave you mastered the searching power of the Internet?\u003cbr\u003eProspect lists are a dime a dozen\u003cbr\u003eThe A and B Prospect Formula built several fortunes\u003cbr\u003eChapter 10\u003cbr\u003eThe Deal Is Never Done Until the Second Check Clears\u003cbr\u003eThe second sale is always the best\u003cbr\u003eWatch how companies pay their bills\u003cbr\u003eThe dot com slaughter and how to rip a phone out of the wall\u003cbr\u003eThe mother lode – Your current client list\u003cbr\u003e \u003cbr\u003eChapter 11\u003cbr\u003eThe Thrill of the Hunt\u003cbr\u003eWhat turns me on about the advertising game?\u003cbr\u003eIt’s a numbers game\u003cbr\u003eThe Great Muskie Rocks!\u003cbr\u003eCocktail Answers in Ten Seconds or Less\u003cbr\u003eChapter 12\u003cbr\u003eThe Actual Process\u003cbr\u003eLocating the best advertising prospects\u003cbr\u003eTie your email Introduction to the news\u003cbr\u003eThe address book of life\u003cbr\u003eQualifying them and all the pre-call stuff\u003cbr\u003eChapter 13\u003cbr\u003eThe Actual Process (Continued)\u003cbr\u003eWhen people reply with a question just answer it\u003cbr\u003eFocus","brand":"Nook Publishing Group","offers":[{"title":"Default Title","offer_id":47145649438960,"sku":"2940013483972","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013483972_p0.jpg?v=1763581458","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013483972","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}