{"product_id":"2940013516540","title":"Magical Words That Sell","description":"When it comes to selling products, you have to be careful with your words. You\u003cbr\u003ecan’t just pitch a product to your customers using the same tone, mood, and\u003cbr\u003ephrases as you would to make a suggestion to a friend. And you can’t discuss\u003cbr\u003ethe features of a product like you might in a letter or an email.\u003cbr\u003e\u003cbr\u003eThat is, when you pitch your work or the work of another business owner, you\u003cbr\u003ehave to choose your words carefully. You have to select words and phrases that\u003cbr\u003ewill instruct the reader to think and act in a way that will eventually result in them buying your products.\u003cbr\u003e\u003cbr\u003eHow can you do this? There are a number of tricks. Some involve inserting\u003cbr\u003ecertain “psychological trigger” words into your copy. These words will generate\u003cbr\u003esome association in the reader’s mind, which will compel them to act in a specific\u003cbr\u003eway. For instance, you might use the word “shocking” or “scientifically proven” in\u003cbr\u003ea salesletter headline to draw in the attention of a reader.\u003cbr\u003e\u003cbr\u003eIn addition to simply picking words wisely and placing them carefully, you will\u003cbr\u003ealso need to do the same thing with complete phrases. You will need to contrive\u003cbr\u003ephrases and place them in the right places in order to generate the right impact.\u003cbr\u003e\u003cbr\u003eFor instance, in order to increase your conversion rate, you will need to use a\u003cbr\u003ewell-placed and cleverly constructed “call to action.” Botch this and you could\u003cbr\u003elower your conversion rate by 50%.\u003cbr\u003e\u003cbr\u003eIn addition to crafting a good call to action, you will need to do something similar with headlines. You will need to put words together in a way that immediately draws in a reader, so that they continue on to the rest of your content before closing the page.\u003cbr\u003e\u003cbr\u003eIn short, the construction and placement of good words and phrases can go a\u003cbr\u003elong way in determining the success of your marketing campaign. Fortunately for\u003cbr\u003eyou, the rest of this guide was created with the intention to help you do .....","brand":"M\u0026M Pubs","offers":[{"title":"Default Title","offer_id":47152648061168,"sku":"2940013516540","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013516540_p0.jpg?v=1763582281","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013516540","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}