{"product_id":"2940013517516","title":"10 Ways to Write More Effective Ads (Just Listed)","description":"Is it something to be regarded as a work of beauty or art Is it clever slogans or amusing prose Is it workmanship to be judged for an award or recognition It's none of the above. \u003cbr\u003e\u003cbr\u003eAdvertising is salesmanship multiplied. \u003cbr\u003e\u003cbr\u003eNothing more. \u003cbr\u003e\u003cbr\u003eAnd Advertising copy, or copywriting, is salesmanship in print. \u003cbr\u003e\u003cbr\u003eThe purpose of a copywriter’s job is to sell period. \u003cbr\u003e\u003cbr\u003eThe selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.","brand":"Joye Bridal","offers":[{"title":"Default Title","offer_id":47152579870960,"sku":"2940013517516","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013517516_p0.jpg?v=1763582293","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013517516","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}