{"product_id":"2940013532304","title":"Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost","description":"You already have the resources you need to build a powerhouse brand.\u003cbr\u003e\u003cbr\u003eIf you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.\u003cbr\u003e\u003cbr\u003eStep One: Shift your mindset.\u003cbr\u003e\u003cbr\u003eInternational branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter \u0026amp; Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.\u003cbr\u003e\u003cbr\u003eBased on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and\u003cbr\u003etechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.\u003cbr\u003e\u003cbr\u003eYou will:\u003cbr\u003e\u003cbr\u003e* Learn to leverage five existing assets to create a robust brand marketing plan\u003cbr\u003e* Craft a unique and compelling brand positioning using six proven elements\u003cbr\u003e* Dispel widely-held branding myths that could be holding you back from success\u003cbr\u003e* Apply lessons from dozens of real-world case studies from a variety of businesses\u003cbr\u003e* Create a permanent \"marketing mindset\" for you and your team","brand":"Global Insight Communications LLC","offers":[{"title":"Default Title","offer_id":47152581214448,"sku":"2940013532304","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013532304_p0.jpg?v=1763582041","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013532304","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}