{"product_id":"2940013593404","title":"Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice, or Nonprofit Organization","description":"Attract Interest, Then Nail the Sale\u003cbr\u003e\u003cbr\u003eWith attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.\u003cbr\u003e\u003cbr\u003eThis pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.\u003cbr\u003e\u003cbr\u003e\"In almost 20 years as a business and marketing columnist, I've yet to encounter anyone with more know-how of what it really takes to transform strangers into prospects, customers and brand loyalists. Marcia Yudkin's M.O. is moxie delivered in bite-sized bits and in terms everyone can understand - and put to immediate use. One handy book with Marcia's years of wisdom is well worth the investment.\"\u003cbr\u003e- Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business Administration 2001 Small Business Journalist of the Year\u003cbr\u003e\u003cbr\u003e\"Marketing insights come fast and furious in Persuading People to Buy. If you want to peek inside the minds of buyers, motivate them to buy what you offer, and think of new ways to tempt them, this is the book for you.\"\u003cbr\u003e- Mike Schultz, President of RAIN Group, Co-Author of Professional Services Marketing","brand":"Creative Ways Publishing","offers":[{"title":"Default Title","offer_id":47070121525488,"sku":"2940013593404","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013593404_p0.jpg?v=1763582780","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013593404","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}