{"product_id":"2940013595583","title":"Store Design and Visual Merchandising: Creating Store Space That Encourages Buying","description":"In an age of self-service stores, saturated markets, and ever more demanding\u003cbr\u003ecustomers, the careful and science-driven design of the point of sale\u003cbr\u003ehas become a crucial success factor for both retailers and service businesses.\u003cbr\u003eIn this book, the interested reader will fi nd a variety of hands-on\u003cbr\u003esuggestions for how to optimize the design of retail stores and service\u003cbr\u003eenvironments to increase customer satisfaction and sales. While the focus\u003cbr\u003eis on the practical applicability of the concepts discussed, the book is nevertheless\u003cbr\u003efi rmly grounded in consumer and psychological research. In this\u003cbr\u003erespect it is uniquely positioned vis- á- vis books written by artists, architects,\u003cbr\u003eand interior designers, which often lack a solid research foundation,\u003cbr\u003eand academic journals articles, which are often inaccessible to the educated\u003cbr\u003eyet nonspecialized reader. In writing this book, the authors draw on\u003cbr\u003eboth the recent research literature and their own experience in marketing\u003cbr\u003econsulting and consumer research.\u003cbr\u003eTopics covered in the book include goals and relevance of store design;\u003cbr\u003edesign tips derived from environmental psychology; cognitive and aff ective\u003cbr\u003eapproaches to store design and visual merchandising; use of ambient\u003cbr\u003efactors such as music, colors, and scents; and creation of emotional experiences\u003cbr\u003eand theming.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47082937647344,"sku":"2940013595583","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013595583_p0.jpg?v=1763582763","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013595583","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}