{"product_id":"2940013596184","title":"Oatmeal v Bacon","description":"Awesomeness is a business model\u003cbr\u003eOatmeal is boring.  Bacon is interesting.  This metaphor brings clarity to why some brands dominant and others survive.  \"Oatmeal v Bacon: How to Differentiate in a Generic World\"  makes the case that earning attention and market share starts by being a truly unique and interesting brand.  Humorous, thought-provoking and full of useful ideas, \"Oatmeal v Bacon\" will transform the way you market and advertise, develop products, create customer experiences, and build a culture.  Most of all, \"Oatmeal v Bacon\" will give you permission to be yourself and build a brand around being truly UNIQUE.","brand":"Aloha Publishing","offers":[{"title":"Default Title","offer_id":47083142152432,"sku":"2940013596184","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013596184_p0.jpg?v=1763582817","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013596184","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}