{"product_id":"2940013627062","title":"Destroying AdWords: One of the Quickest Routes to Ridiculous Success Online","description":"Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months; and it can be done very effectively for a few hundred dollars and certainly considerably less than thousands. \u003cbr\u003e\u003cbr\u003eThe big advantage of this approach is that you can save yourself a lot of money in the long run and take away the majority of the risk involved with starting a new internet business.\u003cbr\u003e\u003cbr\u003eHowever, with PPC mechanisms, including AdWords, small business owners can now simply offer online visitors an idea and immediately test their response to it to determine whether or not it will profitable. \u003cbr\u003e\u003cbr\u003eThe advantage is that this can be done with very little expenditure and it can be done in a short time span rather than having to wait for months or weeks. Essentially, you are asking the market what they want and they are answering you in real time.\u003cbr\u003e\u003cbr\u003eWhen people are new to the concept of Adwords, however, this can be a quite common experience. \u003cbr\u003e\u003cbr\u003eMany people fail with PPC, because they overlook the apparently obvious, which is that the amount of traffic is not as important as how well that traffic converts. \u003cbr\u003e\u003cbr\u003eAnd conversion rates are affected by a wide range of variables, from choosing the right keywords - as each keyword will attract and different type of prospects - to writing effective ads and having a well-optimized website landing page.\u003cbr\u003e\u003cbr\u003eTable of Contents:\u003cbr\u003e\u003cbr\u003eAdWords and Your Business\u003cbr\u003eThe Profitability of Your Market\u003cbr\u003eThe Mechanics of a Campaign\u003cbr\u003eThe Lifeblood of Your Campaign\u003cbr\u003eWriting Effective Ads\u003cbr\u003eCost Per Click v Click Value\u003cbr\u003eThe Google Quality Score\u003cbr\u003eGetting More For Less — Split Testing\u003cbr\u003eConclusion","brand":"eBook Legend","offers":[{"title":"Default Title","offer_id":47082996105456,"sku":"2940013627062","price":1.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013627062_p0.jpg?v=1763583202","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013627062","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}