{"product_id":"2940013662322","title":"The FAVORS Virtual Assistant Guide: How to Implement a Social Media Marketing Program","description":"SUMMARY\u003cbr\u003e\u003cbr\u003eAttached are the recommendations for the development of a virtual assistant handbook for realtors. The recommendations consist of five major sections and practical step-by-step procedures for creating a Facebook Fan Page and managing a WordPress blog. The recommendations also include information about managing an online social media marketing campaign and monetizing company websites, all tasks the Virtual Assistant would be responsible for in terms of providing back office support. The purpose of the eBook is to provide a handbook that allows real estate agents to teach and train their VAs on how to provide both general back office support and on how to initiate and manage online marketing campaigns for real estate properties.\u003cbr\u003e\u003cbr\u003eLEARNING OBJECTIVES\u003cbr\u003e\u003cbr\u003eDevelop a working knowledge of social media networking and social media marketing terminology.\u003cbr\u003eReview two types of marketing packets.\u003cbr\u003eReview types of listing presentations.\u003cbr\u003eCreate and develop a Listing Coordination Plan.\u003cbr\u003eInitiate and maintain a WordPress blogging site.\u003cbr\u003eInitiate, conduct, and maintain an Internet marketing campaign.\u003cbr\u003eManage and link online social media accounts.\u003cbr\u003eGenerate traffic and e-Marketing reports.\u003cbr\u003eDevelop a marketing research program by conducting web research.\u003cbr\u003eManage an SEO advertising program.\u003cbr\u003eReview social media advertising terminology.\u003cbr\u003eGenerate online web traffic.\u003cbr\u003eCreate a backlink.\u003cbr\u003eCreate an e-Marketing Campaign.\u003cbr\u003eCreate a Facebook Fan Page.\u003cbr\u003eCreate Google advertising accounts.\u003cbr\u003eMonetize websites.\u003cbr\u003eDevelop and maintain standard real estate documents.\u003cbr\u003e\u003cbr\u003eIN THIS EBOOK\u003cbr\u003e\u003cbr\u003eI. Working Knowledge\u003cbr\u003e\u003cbr\u003eA. Social Media Networking (SMN)\u003cbr\u003e1. Facebook\u003cbr\u003e2. Twitter\u003cbr\u003e3. LinkedIn\u003cbr\u003e4. Google Plus\u003cbr\u003e\u003cbr\u003eB. Social Media Marketing (SMM)\u003cbr\u003e1. Delicious\u003cbr\u003e2. Digg\u003cbr\u003e3. YouTube\u003cbr\u003e4. Blogs\/Forums\u003cbr\u003e\u003cbr\u003eC. Buyer\/Seller Marketing Packets\u003cbr\u003e1. Seller's Marketing Packet\u003cbr\u003e2. Buyer's Marketing Packet\u003cbr\u003e3. Document Preparation\u003cbr\u003e\u003cbr\u003eD. Listing Preparation\u003cbr\u003e\u003cbr\u003eE. Listing Coordination\u003cbr\u003e\u003cbr\u003eII. WordPress Content Management\u003cbr\u003e\u003cbr\u003eA. Maintaining an Existing Site\u003cbr\u003e\u003cbr\u003eB. Initiating a WordPress Site\u003cbr\u003e\u003cbr\u003e1. Signing Up\u003cbr\u003e\u003cbr\u003e2. The Dashboard\u003cbr\u003ea. Settings\u003cbr\u003eb. Tools\u003cbr\u003ec. Users\u003cbr\u003ed. Appearance\u003cbr\u003ee. Pages\u003cbr\u003ef. Posts\u003cbr\u003e\u003cbr\u003eIII. Web Traffic and Internet Marketing\u003cbr\u003e\u003cbr\u003eA. Developing a Marketing Strategy and Implementation\u003cbr\u003e\u003cbr\u003eB. Conducting Web Research\u003cbr\u003e\u003cbr\u003eC. Managing an SEO Advertising Program\u003cbr\u003e1. Understanding PPC\u003cbr\u003e2. Understanding CPC\u003cbr\u003e3. Creating an AdWords Campaign\u003cbr\u003e4. Generating Online Traffic\u003cbr\u003e5. Creating an e-Marketing Campaign\u003cbr\u003e6. Creating a Facebook Fan Page\u003cbr\u003e7. Creating Google Accounts\u003cbr\u003e8. Monetizing the Website(s)\u003cbr\u003e9. Analyzing and Reporting Data\u003cbr\u003e\u003cbr\u003eIV. Summary of Duties and Responsibilities\u003cbr\u003e\u003cbr\u003eV. Note on Working Attitudes\u003cbr\u003e\u003cbr\u003eThank you for purchasing the book.","brand":"Favors Publications","offers":[{"title":"Default Title","offer_id":47083147690224,"sku":"2940013662322","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013662322_p0.jpg?v=1763583640","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013662322","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}