{"product_id":"2940013719781","title":"Pop-Up Retail: How You Can Master This Global Marketing Phenomenon","description":"PopUp Retail is the first primer on the most important new marketing and retail trends, a real \"how to\" book from real world experiences. Pop-Ups are a booming business turning once empty spaces all across the retail landscape from city downtowns to suburban shopping malls. Filling the need for newness and excitement, pop-ups are emerging as a new source of passion and profit for the retailing industry. This book takes you behind the scenes, deconstructs the phenomenon and provides a blueprint for those getting ready to get in and get popping. This book helps you to understand how we got from a retail landscape of bricks and clicks to quicks - and how it is only the beginning.","brand":"Bauhaus Press","offers":[{"title":"Default Title","offer_id":47145901392112,"sku":"2940013719781","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013719781_p0.jpg?v=1763597796","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013719781","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}