{"product_id":"2940013783553","title":"Tactical Abyss: Marcom's Biggest Threat","description":"If You re Not Adding Value, You're Endangered. \u003cbr\u003e\u003cbr\u003eTactical Abyss(tm) takes you on a powerful journey into the world of Marketing Communications. \u003cbr\u003e\u003cbr\u003eA journey that explores: WHY MarCom jobs are the first to be lost. WHO is responsible for the pain. WHAT it takes to transform your job and department into a corporate necessity. HOW you can soar when others are sinking. \u003cbr\u003e\u003cbr\u003eAnd WHEN and WHERE you should start making changes. Do you know how to instantly increase your perceived worth and secure your future, regardless of your job or title? In today's Do more with less business environment, do you find yourself spending more time working piecemeal and doing tasks than PLANNING, CONSULTING, and DRIVING STRATEGY? \u003cbr\u003e\u003cbr\u003eDoes what you do, day-in and day-out, make a positive contribution to your company's bottom line? Tactical Abyss provides an inside-out look at these crucial questions and so much more. You ll discover how those who function in the Tactical Abyss are MarCom's Greatest threat; why just paying attention to detail will ultimately lead to your demise; and how integrated strategic thinking will prevent personal, professional, and corporate sinking. \u003cbr\u003e\u003cbr\u003eAvoid the void learn how to escape the Abyss. \u003cbr\u003e\u003cbr\u003eOnce you discover the difference between tactical execution and strategic contribution, you ll soar higher and faster than you ever thought possible.","brand":"Noesis Publishing","offers":[{"title":"Default Title","offer_id":47079722877168,"sku":"2940013783553","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013783553_p0.jpg?v=1763590217","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013783553","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}