{"product_id":"2940013865792","title":"Buying Triggers: 100 Mind-Altering Selling Tools! - 1 Tell your target audience you were in their current position. 2 Challenge your readers at the end of your ad. 3 Get your audience involved in your ad by asking them questions, and more...","description":"SNEAK PEAK:\u003cbr\u003e\u003cbr\u003eBuying Triggers: 100 Mind-Altering Selling Tools!\u003cbr\u003e\u003cbr\u003e1 Tell your target audience you were in their current\u003cbr\u003eposition. Next, tell them how your product pulled you\u003cbr\u003eout of that position. For example, you could say in your\u003cbr\u003ead copy, \"Don't worry, I used to be just like you. I was\u003cbr\u003eway over my head in debt. But I decided to create a\u003cbr\u003efinancial formula so no one else would ever go through\u003cbr\u003eall the pain and humiliation of bankruptcy like I did.\"\u003cbr\u003e2 Challenge your readers at the end of your ad.\u003cbr\u003eMake a bet with them; if your product doesn't solve\u003cbr\u003etheir problem, offer them a free product in return.\u003cbr\u003ePeople love to gamble and most are greedy. You’re\u003cbr\u003ejust using it to your advantage so you can sell them\u003cbr\u003eyour product or service. Some people like to gamble\u003cbr\u003ejust because it's fun.\u003cbr\u003e3 Get your audience involved in your ad by asking\u003cbr\u003ethem questions. They'll automatically want to answer\u003cbr\u003ethe questions in their mind. For example, you could\u003cbr\u003esay in your ad copy, \"Where do you want to be\u003cbr\u003eweight-wise in the next 5 months?\" Another example,\u003cbr\u003e\"Do you want to weigh that much or more 2 years from\u003cbr\u003enow?\"\u003cbr\u003e4 Introduce yourself in your ad copy. Haven't you\u003cbr\u003eever read ad copy and wondered who was selling\u003cbr\u003ethe product halfway through? It's a big turn-off. For\u003cbr\u003eexample, you could say, \"Hello my name is (your\u003cbr\u003ename and a little about yourself).” Another example,\u003cbr\u003e\"It's (your name) here, I'm going to tell you about...\"\u003cbr\u003e5 Start your ad with a story. It draws people right\u003cbr\u003einto your ad and they forget they're being sold to.\u003cbr\u003eFor example, you could start your ad, \"Once upon a\u003cbr\u003etime ...\" Another example would be, \"Last year,\u003cbr\u003eone of my friends and I were...\"\u003cbr\u003e6 You should eliminate the hard-to-understand\u003cbr\u003ejargon on your ad copy. Unless your product calls\u003cbr\u003efor technical words, you want your ad to be read\u003cbr\u003ewithout people pulling out a dictionary. If you need\u003cbr\u003eto use a word your target audience might not understand,\u003cbr\u003edefine it or use an example to help them\u003cbr\u003eunderstand it.\u003cbr\u003e7 Create benefit intensifiers for your list of ad copy\u003cbr\u003ebenefits. For example, the benefit: \"Save More Time\",\u003cbr\u003ethe benefit's intensifier: \"Never Seen Before!\". You\u003cbr\u003ecould also intensify your headline, sub-headlines,\u003cbr\u003eguarantees, postscripts, etc.\u003cbr\u003e8 You could have a famous and respectable person\u003cbr\u003eon your banner ad representing your product, web\u003cbr\u003esite or service. People will click because they'll trust\u003cbr\u003ethat person over you. For example, you could say, \"The\u003cbr\u003efamous (name) has even bought our product! Click\u003cbr\u003ehere to see why!\"\u003cbr\u003e9 Load your ad copy up with a large amount of benefits\u003cbr\u003eand bonuses. People will think and feel like they are\u003cbr\u003egetting a lot for their money if they buy. For example,\u003cbr\u003eif you read an ad which had 40 benefits listed, then saw a\u003cbr\u003esimilar one with only 10 benefits listed, and both were\u003cbr\u003earound the same price, which one would you buy?\u003cbr\u003e10 Don't forget to use words that create emotion.\u003cbr\u003eAll people have emotions; people will have more\u003cbr\u003einterest when they are emotionally attached. Use\u003cbr\u003ewords like mad, happy, angry, sad, excited, scared,\u003cbr\u003esurprised, etc. For example, \"Imagine how happy\u003cbr\u003eyou will be when you can finally afford taking that\u003cbr\u003eexotic cruise!\"\u003cbr\u003e11 List any publications which have written about your\u003cbr\u003ebusiness in your ad. It could be a product review,\u003cbr\u003eon a top ten list, an article, etc. For example, “(title)\u003cbr\u003emagazine says....,” “(title) Times say....,” “(title) news\u003cbr\u003esays...,” etc. Another example, \"(title) magazine rates\u003cbr\u003eour product 10 out of 10!\"\u003cbr\u003e12 Sell more back-end products to your existing\u003cbr\u003ecustomer base. You’ve already created rapport and\u003cbr\u003etrust, and proved your credibility to them. That's why\u003cbr\u003eit’s usually easier to sell to them the second time. Sell\u003cbr\u003eback-end products that relate or complement the\u003cbr\u003efirst product you sold them.\u003cbr\u003e13 Make it a practice to upsell to new and existing\u003cbr\u003ecustomers. After they decide to buy one product,\u003cbr\u003eoffer them another product at the point of purchase.\u003cbr\u003eYou already have them in a \"yes set\" because they\u003cbr\u003eare going to buy your main product.\u003cbr\u003e14 Cross-promote your products and services with\u003cbr\u003eother businesses that aren't competition. You will\u003cbr\u003ereach a wider audience at less cost. The other\u003cbr\u003ebusiness should have the same target audience.\u003cbr\u003eFor example, if you’re selling picture frames, you\u003cbr\u003ecould team up with a photography studio.\u003cbr\u003e15 Write your content so it attracts your visitors’ five\u003cbr\u003esenses. Use plenty of adjectives. They will stay\u003cbr\u003efocused on your web site and block out other\u003cbr\u003edistractions. \u003cbr\u003e\u003cbr\u003eTO BE CONTINUED... Buy now and get all the Selling Tools!","brand":"eBook4Life","offers":[{"title":"Default Title","offer_id":47152730243312,"sku":"2940013865792","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013865792_p0.jpg?v=1763596338","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013865792","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}