{"product_id":"2940013950986","title":"How To Upsell Now - How To Make More Money From Your","description":"For this month’s training, we’ll be  talking  about upsells, basically  how  you  can  make \u003cbr\u003emore money  from your existing  product sales. If  you’re  wondering  why  we  should  be \u003cbr\u003elooking  into  upsells, let me  put it  this  way  – if you’re  not doing  upsells, you’re  losing \u003cbr\u003emoney because you’ve already incurred the cost and effort to acquire your prospects or \u003cbr\u003ecustomers. \u003cbr\u003e\u003cbr\u003eLet’s take the classic example of McDonalds. When you order a burger at the counter, \u003cbr\u003ethey will ask you if you’d also want drinks or take up the McValue package. If you take \u003cbr\u003eup the McValue package, they will ask if you also want to have some dessert as well. \u003cbr\u003e\u003cbr\u003eWhy do you think they do that? They want to bump up the product sales, whether it’s \u003cbr\u003eanother dessert or, burger or Coke, that’s how they increase the revenue on autopilot. \u003cbr\u003eIt’s on  autopilot because  you  are already  on  the  checkout point anyway. It  means \u003cbr\u003einstead of spending $5, they are trying to get you to spend $6. \u003cbr\u003e\u003cbr\u003eLet’s now  go  back to your business. Let’s say  you’re  selling  a  product for $47. If  you \u003cbr\u003edon’t have any up sell mechanism, that is the maximum amount of potential income you \u003cbr\u003ecan  make  from  that  product sale,  which is $47.  You  can  increase  your revenue  by \u003cbr\u003eselling more of the $47 product. \u003cbr\u003e\u003cbr\u003eIf you want to sell more, it means that you have to put in more effort. Theoretically, you \u003cbr\u003ehave  to  put in twice the  effort or twice  the  amount of  money  to  acquire  that traffic or \u003cbr\u003etwice the amount of impressions for the prospect towards your website, if you’re selling \u003cbr\u003eonline. It could be you have an upsell at your customer’s end. That means you have to \u003cbr\u003espend twice the amount of effort to acquire customers for your sales funnel. \u003cbr\u003e\u003cbr\u003eI hope that this is not too confusing for you. The point is that upsel plays a critical role \u003cbr\u003efor your entire business growth. \u003cbr\u003e\u003cbr\u003eNow that you are aware of the importance of having an upsell, let me dive into teaching \u003cbr\u003eyou how to create upsells. \u003cbr\u003e\u003cbr\u003eWhat is actually  an  upsell?  An  upsell  is basically  allowing  the  customer to  buy  more \u003cbr\u003eproduct  than  what they  have  decided  to  buy  from you  during  the  first encounter with \u003cbr\u003eyour website. To be more precise, there are actually 3 places on your website that you \u003cbr\u003ecan place your upsell. I’m going to run through with you all of them.\u003cbr\u003e\u003cbr\u003eWhen you’re doing this, you don’t really need to have these 3 elements in your sales\u003cbr\u003efunnel, but you  definitely  can  have  all  of  them. At the  same  time,  you  should have  at \u003cbr\u003eleast one  of  them  put  in place. If you  have  3, theoretically  it means that you  have  3 \u003cbr\u003epotential income streams. If you just have 1 then you have 1 potential income stream.","brand":"eBook","offers":[{"title":"Default Title","offer_id":47152827007216,"sku":"2940013950986","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013950986_p0.jpg?v=1763597678","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013950986","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}