{"product_id":"2940013951952","title":"Franchising Basics: How to Get Started With Your Franchise Business","description":"Buying a franchise almost always costs a lot of money initially, and ongoing, as well. One out of every three small businesses fail within their first year. How can you maximize your chances of success?\u003cbr\u003e\u003cbr\u003eThis book covers everything from defining the different types of brick-and-mortar franchises to discussing online franchises. There are alternatives to buying a franchise, and you should consider them before you jump in with both feet.","brand":"Steve G. Gabany","offers":[{"title":"Default Title","offer_id":47079804010736,"sku":"2940013951952","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013951952_p0.jpg?v=1763597767","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013951952","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}