{"product_id":"2940013968011","title":"Strategic Marketing Planning for the Small to Medium-Sized: Writing a Marketing Plan","description":"Regrettably, 80% of small to medium-sized businesses fail within 2\u003cbr\u003eyears of their inception. Ninety percent of businesses close after 10\u003cbr\u003eyears of operation. Although there may be many reasons, the lack of\u003cbr\u003ea strategic, actionable, and measurable marketing plan is often the\u003cbr\u003eunderlying cause.\u003cbr\u003eIf marketing a business in today’s extremely competitive marketplace\u003cbr\u003eis so difficult, is there a solution that could help? Yes! This book,\u003cbr\u003ewhich is based on 30 years of experience in domestic and international\u003cbr\u003ebusiness-to-business and consumer marketing, is an excellent marketing\u003cbr\u003edevelopment tool for the small to medium-sized business.\u003cbr\u003eCreating a strategic marketing plan for your business may appear to\u003cbr\u003ebe a daunting task, especially since money is tight, customers are more\u003cbr\u003edemanding, and the vast array of strategic and promotional alternatives\u003cbr\u003eavailable to business owners and marketers can be perplexing,\u003cbr\u003econfusing, and frustrating. Inside this valuable contribution to marketing,\u003cbr\u003eauthor David Anderson addresses these issues by providing both\u003cbr\u003emarketing theory and workbook exercises. He offers strategies that include\u003cbr\u003edeveloping or refining the company’s mission and goals to creating\u003cbr\u003ebudgets and implementing tactics.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47176134820080,"sku":"2940013968011","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013968011_p0.jpg?v=1763602406","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013968011","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}