{"product_id":"2940013971073","title":"Testing Your Way To Profits eBook - Can you guarantee your success? AAA+++","description":"One of the most basic facts about having a business enabled website is that, \u003cbr\u003eno matter how well designed it is or how much you paid a copywriter to \u003cbr\u003ecreate a stunning sales letter for you, you still have little or no idea how well \u003cbr\u003eit will perform until it goes live. \u003cbr\u003e\u003cbr\u003eOne of the most basic facts of everyday life, on the other hand, is that no \u003cbr\u003ematter what it is that you do, it could almost always be done better, and the \u003cbr\u003eonly real way that you can establish how is by testing.\u003cbr\u003e\u003cbr\u003eThere is no such thing as a perfect website, although there have been many \u003cbr\u003esites that have been so successful that you might have been forgiven for \u003cbr\u003ebelieving that they were pretty near to perfection! \u003cbr\u003e\u003cbr\u003eBut, I am certain that if you asked even the top level experts and gurus that \u003cbr\u003ecreated the sites that generated millions of dollars in revenues for them, \u003cbr\u003ethey would tell you that there was something that they could perhaps have \u003cbr\u003edone better. \u003cbr\u003e\u003cbr\u003eThat is the nature of website creation, and quite naturally so, because we all \u003cbr\u003ehave different tastes, likes and dislikes, and what looks or reads well to me \u003cbr\u003emay seem like a hideous mishmash to you.\u003cbr\u003e\u003cbr\u003eNo matter how well your site is designed, it therefore stands to reason that \u003cbr\u003eit could always be improved.  \u003cbr\u003e\u003cbr\u003eHowever, most sales enabled web pages, or indeed any other kind of \u003cbr\u003ewebpage is likely to be made up of many different elements, and whilst it is \u003cbr\u003egood to know that you would like to improve a particular page, but knowing \u003cbr\u003ewhere to start on what to change is the key.\u003cbr\u003e\u003cbr\u003eFor example, your web page may have a header banner across the top \u003cbr\u003ewhich you think looks attractive and professional, but that is only your \u003cbr\u003eopinion.  \u003cbr\u003e\u003cbr\u003eIt is the opinion of your customers that matters so would changing it \u003cbr\u003eimprove the performance of your page?\u003cbr\u003e\u003cbr\u003eYour page will certainly have a headline, and perhaps a sub-headline as well. \u003cbr\u003eIs this an area where your page could be tweaked so that it performed more \u003cbr\u003eprofitably?\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThere will be graphics on some of the pages, and perhaps videos as well.\u003cbr\u003e\u003cbr\u003eAll of these may be helping the rate of sales that you make from your site, \u003cbr\u003ebut equally, they may not be.\u003cbr\u003e\u003cbr\u003eThe first essential job of any business or organization that is trying to sell \u003cbr\u003eany kind of product or service online is to get visitors to their site.  \u003cbr\u003e\u003cbr\u003eIn fact, even if your site is not selling, you should still be testing to make \u003cbr\u003esure that it its performance is optimized.\u003cbr\u003e\u003cbr\u003eHaving done so, however, it is then equally as important to maximize \u003cbr\u003econversions from that page.  This will most commonly mean getting the \u003cbr\u003evisitor to buy the product or service on offer, sign up for a mailing list or \u003cbr\u003eperhaps to click on an advertising link.\u003cbr\u003e\u003cbr\u003eFrom this, it logically follows that the better your page is designed, the more \u003cbr\u003econversions you should expect.  Once you have the page built, and have \u003cbr\u003emanaged to drive a few hundred visitors to your site, then you need to start \u003cbr\u003ethinking about what you were going to do next.\u003cbr\u003e\u003cbr\u003eAnd what you're going to do next is to start testing, because testing is the \u003cbr\u003eonly way that you can genuinely establish how your site can be improved, so \u003cbr\u003ethat it generates more conversions for you.  \u003cbr\u003e\u003cbr\u003eIn fact, most experts will tell you that you should never stop testing all of \u003cbr\u003ethe pages of your website, because everything that you do can be improved, \u003cbr\u003eand even the smallest degree of improvement will mean that you enjoy \u003cbr\u003eimproved conversions ad therefore returns.","brand":"eBook","offers":[{"title":"Default Title","offer_id":47073845313776,"sku":"2940013971073","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013971073_p0.jpg?v=1763598153","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013971073","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}