{"product_id":"2940013983588","title":"Reputation 360: Creating power through personal branding","description":"You have a personal brand -- it is the reputation others hold for you. Is this working to your advantage? Are there opportunities you are missing? Do you know how you are perceived?\u003cbr\u003e\u003cbr\u003eThis inspiring \"how to\" book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Perception IS reality, and how others perceive you determines whether they give you the opportunities you desire -- from a job, to an account, to a promotion. Effective marketing of your personal brand means you will attract opportunities, ensure consistent value and feel empowered with the tools for lifelong reputation management. \u003cbr\u003e\u003cbr\u003eReaders will learn how to:\u003cbr\u003e- Identify your personal brand and evaluate how others perceive you\u003cbr\u003e- Create a vision for your desired brand -- your ultimate legacy!\u003cbr\u003e- Understand who your target audience is, and what they need from you (clue: may not be what they tell you!)\u003cbr\u003e- Develop a game plan! Learn how to market yourself with intention, authenticity and strategy.\u003cbr\u003e\u003cbr\u003eIn the marketing section of the book, you'll learn how to design YOUR game plan:\u003cbr\u003e- Create a compelling elevator pitch\u003cbr\u003e- The importance of image and style\u003cbr\u003e- Networking with decision makers (and more!)\u003cbr\u003e- How body language can impact your credibility\u003cbr\u003e- Become your own PR agent -- selling YOU!\u003cbr\u003e\u003cbr\u003eEveryone should read this book (everyone needs to manage their reputation and promote their personal brand!)\u003cbr\u003e- Moms returning to work\u003cbr\u003e- Professionals frustrated by not getting promoted\u003cbr\u003e- Small business owners looking to build their client base\u003cbr\u003e- Sales professionals seeking more and better clients\u003cbr\u003e- Senior executives looking to build thought leadership\u003cbr\u003e- Military veterans transitioning to civilian careers\u003cbr\u003e\u003cbr\u003eSpecial bonus!\u003cbr\u003eThe author, an international corporate and personal reputation management and branding expert, provides more than 15 real world case studies of executives, military veterans and professionals who have leveraged strong personal brands to bring them great success. You can, too!","brand":"Palisades Publishing","offers":[{"title":"Default Title","offer_id":47168414351600,"sku":"2940013983588","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940013983588_p0.jpg?v=1763598404","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940013983588","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}