{"product_id":"2940014048170","title":"Magazine Publishing","description":"According to the article Start Your Own Magazine, 1,000 new magazines are published each year. Of this number, 90% will fail, usually right after the first issue has been distributed. The remaining percentage acquires more success, allowing the owner to return a steady profit. So, what makes the 10% of successful magazines different from the 90% of unsuccessful ones? Well, sometimes it‟s an issue of budget and celebrity status. For example, the Magazine ‘O’ has received massive popularity. But, unlike most startup magazines, ‘O’ has the backup of a billionaire… Oprah Winfrey. She has the money and fame to get it marketed through every advertising venue available. Beginning magazine owners just won‟t have that type of pr power. However, do not think that you have to be another Oprah Winfrey to publish a successful magazine. In fact, despite the difficulties associated with magazine publishing, there are still a few average people that are able to get their foot through the door. Yet, since they don‟t have money or fame to promote themselves, they must use a different approach… niche marketing. What is niche marketing? Niche marketing occurs when you advertise to a more specialized audience… individuals who are not getting their needs or wants met by existing companies. As a result, you develop a high demand for your product… a demand that won‟t have too much competition in its supply, (since obviously you will be the main supplier). To better understand the power of this concept, consider the example of Simone Gold, an emergency physician who launched the magazine MedicaLife. Instead of focusing on a general market, Gold decided she would go niche and advertise to people working in the healthcare industry. Her approach worked wonders as now MedicaLife is one of the top magazines in its market. You can make niche marketing even more powerful if you find niches within niches. Sound confusing? Well, it isn‟t really. In fact, if you use Gold as an example, there are tons more niches within niches you could find. For instance, you could launch a magazine just for Emergency Technicians. You could make things even more niche by launching a magazine for Female Emergency Technicians. Ultimately, the list is endless. Yet, keep in mind that this is just an example. Don‟t create a magazine for Emergency Technicians if you have no knowledge or interest in the subject. This is especially the case if you don‟t have the money to outsource your articles, (something you‟ll learn about later on). Remember, readers want pieces that are as informative as they are heartfelt. If your market feels you are not truly writing for them, they‟re not going to be interested in buying future subscriptions.\u003cbr\u003e4\u003cbr\u003eWith that being said, how does a person decide what niche they should center their magazine around? And how can they be sure that their niche isn‟t already taken? Ironically, the answers to both questions can be found through a step commonly taken for online marketing: keyword research. Now, if this seems strange to you, it might be because you‟re more inundated with doing things the hard way… spending hour after hour researching magazines that are already in circulation. Well, you don‟t need to worry about doing this right now, because what‟s more important is identifying your market. Once you have identified your market, you can then decide how you‟re going to work against your competition.\u003cbr\u003eSo, how does a person identify their market with keyword research? The best way is through a program known as a keyword analyzer. These work by scouring the Internet, looking for any keyword that relates to a person‟s original query. They can be obtained for free (through sites such as \u003cbr\u003eor  or for purchase. Some of the best keyword analyzers you can buy include Micro Niche Finder, Word Tracker and Keyword Spy. Either way, once you get access to a keyword analyzer, you need to pay attention to two things: The number of searches the keyword gets in a month The number of advertisers using that keyword in their promotion\u003cbr\u003eMost keyword analyzers will use numbers to represent the number of searches a keyword gets in a month. For instance, if a keyword gets 1,000 hits each month, that‟s what the keyword analyzer will tell you. However, there are a few that may show you this information through a graph, which may omit actual numbers. The keyword analyzer associated with Adwords is an example. This is not as helpful, but it can still let you know if a particular keyword is getting activity. Anyway, the general rule of thumb is the more searches the better, though you will still want to avoid generic topics. Consider the example of a person wanting...","brand":"All classic book warehouse","offers":[{"title":"Default Title","offer_id":47145859252464,"sku":"2940014048170","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014048170_p0.jpg?v=1763599700","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014048170","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}