{"product_id":"2940014050081","title":"Copywriting for the Web","description":"Introduction\u003cbr\u003eAlthough many people seem to think that writing\u003cbr\u003eeffective copy for the web is easy, it isn’t. So\u003cbr\u003eif you want to ensure that your readers and your\u003cbr\u003ecustomers understand how your website works and\u003cbr\u003ewhat it can do for them, you need to produce good\u003cbr\u003ecopywriting for it.\u003cbr\u003eIn this book, we will look at the basics of\u003cbr\u003eproducing good copywriting for the web. But before\u003cbr\u003ewe start there are a number of things that you\u003cbr\u003eshould remember.\u003cbr\u003eFirst, people do not read a website in the same way\u003cbr\u003ethat they would read printed material. In fact,\u003cbr\u003ethere are three characteristics which affect how a\u003cbr\u003eweb user will react to the online content of a\u003cbr\u003esite.\u003cbr\u003eIt is important to remember that web users are\u003cbr\u003eactive, not passive. So if they can not find a\u003cbr\u003ereason for staying on a site, then they will leave\u003cbr\u003eit. Sometimes a person will leave 15 seconds after\u003cbr\u003ethey have actually gotten there. So if your text\u003cbr\u003eis too long, then they are less likely to read it.\u003cbr\u003eSo if you want a web user to believe what you have\u003cbr\u003eto say, you must be able to back up the hype.\u003cbr\u003eIn order for any web copy to be effective, it must\u003cbr\u003etake into account the characteristics mentioned\u003cbr\u003eabove.\u003cbr\u003eWhat is most important of all when looking at\u003cbr\u003ecopywriting for the web, is not to underestimate\u003cbr\u003ethe importance of the basics. If you just jump\u003cbr\u003estraight into it you may find yourself in trouble,\u003cbr\u003eand your site not being as effective as it should\u003cbr\u003ebe.","brand":"All classic book warehouse","offers":[{"title":"Default Title","offer_id":47070644109552,"sku":"2940014050081","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014050081_p0.jpg?v=1763608757","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014050081","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}