{"product_id":"2940014058124","title":"Google Adwords Primer","description":"Here is just a small sample of the things you will learn in “Google Adwords Primer”: \u003cbr\u003e\u003cbr\u003eAbsolutely everything you need to know about Google Adwords and PPC advertising before you get an account and get started (This will answer all the remaining questions you still may have about Adwords and PPC)\u003cbr\u003e  \u003cbr\u003eWhat you need to know about setting up your first Adwords campaign and exactly how it’s structured PLUS tips on how to manage your Adwords account and campaigns. \u003cbr\u003e  \u003cbr\u003eThe proper way to do key word research for your PPC advertising campaigns (no more coming up with key words off the top of your head, this is the fast and efficient way to get the job done)\u003cbr\u003e  \u003cbr\u003eHow to find cheap but targeted key words to bid on – if you plan to inter a hot market like weight loss or discount travel you can end up spending a fortune on PPC advertising by bidding on key words that cost as much as $5, $10 or even $20 dollars per click! \u003cbr\u003e  \u003cbr\u003eHow to increase your click through rates by using negative key words (this is something you must learn to implement if your want your advertising to be as targeted as it possibly can)\u003cbr\u003e  \u003cbr\u003eLearn which types of key words are more profitable than others (not all key word are equal, and some can generate considerably more profit than others)\u003cbr\u003e  \u003cbr\u003eHow to write profitable Google Adwords ads (this is something you should learn to do if you want to attract  the kind of visitors that are willing to spend money on your products)\u003cbr\u003e  \u003cbr\u003eExactly How to write powerful Adwords ads that attract people’s attention!\u003cbr\u003e  \u003cbr\u003eSetting your maximum cost per click and daily spending budget (setting the right maximum cost per click pricing can increase your ads exposure, click through rate and actually lower your expenses!)\u003cbr\u003e  \u003cbr\u003eHow To track your ads performance and conversion rates (this will allow you to identify the ads that do well and the ones that do poorly, so you can simply erase the ads which are eating up your money and create new ones)\u003cbr\u003e  \u003cbr\u003eAnd much, much more!","brand":"M\u0026M Pubs","offers":[{"title":"Default Title","offer_id":47073865105648,"sku":"2940014058124","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014058124_p0.jpg?v=1763599973","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014058124","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}