{"product_id":"2940014110563","title":"Top Market Strategy: Applying the 80\/20 Rule","description":"The 80\/20 rule summarizes the universal Pareto distribution of inputs to outputs. Thus, any business can expect the most profitable 20% of its customers to generate 80% of its profits. The 80\/20 rule predicts that profits quadruple by replacing less profitable customers with more profitable customers. To achieve this result, distinguish the top 20% of your customers, delight them and similar prospects with a top market strategy, and discourage less profitable customers with stratified policies.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47145923313904,"sku":"2940014110563","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014110563_p0.jpg?v=1763600739","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014110563","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}