{"product_id":"2940014182874","title":"9 Formulas for Competitive Business Success:The Science of Strategy from Sun Tzu's The Art of War","description":"The book explains Sun Tzu'scompetitive strategy in the terms of nine  formulas that lead to business success. The book focuses on the specific strategic methods of advancing your position by winning the battles of competitiion. The nine formulas in the book are presented like recipes, describing the ingredients needed and how you put those ingredients together to create a successful enterprise.\u003cbr\u003e\u003cbr\u003eTable of Contents:\u003cbr\u003eStrategy 101: The Success Formulas: Know How to Compare to Compete\u003cbr\u003eFormula 1: 9 Key Components Formula:Understand Competitive Positions\u003cbr\u003eFormula 2: Find Friends Formula - Success Starts With Information\u003cbr\u003eFormula 3: Observe Opportunities Formula - Competitors Create Your Openings\u003cbr\u003eFormula 4: Recognize Restrictions Formula - Places for Advancing and Defending\u003cbr\u003eFormula 5: Minimize Mistakes Formula - Make Competitive Advances Safely\u003cbr\u003eFormula 6: Undercut Uncertainty Formula - Respond to Changing Conditions\u003cbr\u003eFormula 7: Leverage Leaps Formula - Create Momentum for Dominance\u003cbr\u003eFormula 8: Acquire Awards Formula - Make Victory Pay\u003cbr\u003eFormula 9: Secure Safety Formula - Defend From Competitive Attack\u003cbr\u003e\u003cbr\u003eAll successful people have one thing in common: they know how to compete. Great competitors are not necessarily great in every aspect of business, but they know what really matters: winning.\u003cbr\u003e\u003cbr\u003eWhat makes great competitors? They have a special genius for strategic thinking. Fortunately, you don’t have to be born a genius to learn strategy. The nine formulas in this book make it easy. They teach you the simple steps to building winning positions.\u003cbr\u003e\u003cbr\u003eSun Tzu's strategy isn’t what you think. It isn’t fighting competitors. It is outmaneuvering them. It is building positions that undermine your competitors’ ability to compete and allow you to win easily.\u003cbr\u003e\u003cbr\u003eThese nine techniques have been proven and refined for over two thousand years in the toughest testing ground of all, where success means life or death.","brand":"Science of Strategy Institute","offers":[{"title":"Default Title","offer_id":47070403428592,"sku":"2940014182874","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014182874_p0.jpg?v=1763602709","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014182874","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}