{"product_id":"2940014220545","title":"Dominate Your Space: Unleashing the Power of Your Product Managers","description":"PRODUCT MANAGEMENT IS WHAT DEFINES A COMPANY \u003cbr\u003e\u003cbr\u003eThe most crucial component of a company’s success is delivering new and better products—yet one of the most common factors for failure is underutilizing or misunderstanding the role of product management. Dominate Your Space: Unleashing the Power of Your Product Managers explains the essentials for building and sustaining a high-performance product-management team that will oversee all stages of a product’s life cycle and help fuel profits in any economy.\u003cbr\u003e    \u003cbr\u003eIn Dominate Your Space you’ll:\u003cbr\u003e\u003cbr\u003e• Discover the Thirteen Product-Manager Mistakes (and how to avoid them) \u003cbr\u003e• Find out how to assess the strengths and weaknesses of your organization’s product-management strategies \u003cbr\u003e• Join in on the secrets of an elite cadre who have mastered the product-management techniques guaranteed to drive corporate profits and growth \u003cbr\u003e• Learn the attributes of effective product managers and the powerful role they must play in a company’s future \u003cbr\u003e\u003cbr\u003eMany executives and thousands of product managers have benefited from the know-how and insights contained in this book. The bottom line is this: to dominate your space in the market, you must unleash the power of good product management.\u003cbr\u003e-----------------------------------------------------------\u003cbr\u003e“As the requirement for strong B2B marketing grows, product management is the cornerstone of assembling true marketing competency. Greg’s book will soon become the must-read reference for all business executives looking to optimize their product portfolios, satisfy customers, and deliver growth.” \u003cbr\u003e—John H. Jacko Jr., VP and chief marketing officer, Kennametal Inc.","brand":"Life Cycle Strategies, Inc.","offers":[{"title":"Default Title","offer_id":47182659551472,"sku":"2940014220545","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014220545_p0.jpg?v=1763603124","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014220545","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}