{"product_id":"2940014234719","title":"Black Hat SEO For Beginners","description":"If you have a website from which you are trying to make money, you must\u003cbr\u003ehave visitors to that site in order to do so.\u003cbr\u003eIt is a little like having a store in the local high street or shopping mall. If\u003cbr\u003eno-one ever finds your store and wanders inside, then it does not matter\u003cbr\u003ehow classy your products are, or how competitive your prices, you will never\u003cbr\u003emake any sales until you start pulling in potential customers.\u003cbr\u003eThe same rules apply in the world of online business. No visitors to your site \u003cbr\u003eis exactly the same as no potential customers walking into your real world\u003cbr\u003estore and no sales.\u003cbr\u003eTherefore, you need to adopt tactics and methods that will make sure that\u003cbr\u003eyour site enjoys hundreds or perhaps even thousands of visitors a day.\u003cbr\u003eThere are lots of different ways of doing this, and once your business\u003cbr\u003ebecomes better established, you should use every traffic generation tactic\u003cbr\u003ethat you know of to maximize the number of visitors that you enjoy.  \u003cbr\u003eHowever, some of the quickest and most effective ways of getting people to\u003cbr\u003evisit your sales page are the ones that cost money as well, and that may be\u003cbr\u003emoney that you don’t have available right now.  \u003cbr\u003eFor example, using the AdWords Pay-Per-Click online advertising program\u003cbr\u003efrom Google will have visitors landing on your page within a matter of hours,\u003cbr\u003eso it is extremely effective in these terms. However, unless you know\u003cbr\u003eexactly what you are doing when you create your AdWords campaign, it can\u003cbr\u003ebe a very expensive way of attracting visitors, and the number of new\u003cbr\u003einternet marketers who have been severely ‘burned’ by their first few\u003cbr\u003eAdWords campaigns are legion.\u003cbr\u003eThere is another factor that you need to consider as well.  \u003cbr\u003eOnline advertising program like AdWords are still extremely effective, but\u003cbr\u003ethey are becoming less so as people become more aware that when they see\u003cbr\u003e‘Sponsored Links’ on a page, it means that they are looking at paid\u003cbr\u003eadvertising.  \u003cbr\u003ePeople in general and internet users in particular seem to have an increasing\u003cbr\u003eaversion to visiting sites that use paid advertising to promote their products\u003cbr\u003eand services, perhaps because they believe that sites that pay to advertise\u003cbr\u003ewill always be those that are trying to sell them something.\u003cbr\u003eDespite what those of us who run internet based businesses might like to\u003cbr\u003ebelieve, most people do not surf the internet with the intention of buying\u003cbr\u003eanything. They do so to seek information and answers to the questions that\u003cbr\u003ethey have, and as a general rule they are trying to find that information for\u003cbr\u003efree.  \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e3\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eConsidered in the light of this factor, it makes sense that people would avoid\u003cbr\u003eclicking on adverts wherever possible.\u003cbr\u003eAt the same time, however, the way that these information seekers look for\u003cbr\u003ethe information that they want is pretty much cast in stone as well. They will\u003cbr\u003eopen up their favorite search engine, type in the word or phrase that they\u003cbr\u003ewant to search for, and hit the ‘Enter’ key.  \u003cbr\u003e\u003cbr\u003eThis will bring up a page of search engine results that shows them the top\u003cbr\u003eten most popular sites that are related to that phrase on the left hand side\u003cbr\u003eof the page, together with a handful of adverts on the right hand side.\u003cbr\u003eExtensive recent research has shown that searchers almost always click on\u003cbr\u003ethe top results on the left hand side of the page, and then work their way\u003cbr\u003ethrough those top ten results to find what they are looking for.  \u003cbr\u003eIf they cannot find the information that they are seeking by doing this, then\u003cbr\u003ethey might click on an advert, or they could move to the second page of the\u003cbr\u003eresults and look at the natural (organic) search results that are featured in\u003cbr\u003epositions 11-20 for the term that they searched.\u003cbr\u003eIf you can get your site pages into the top ten or twenty of the natural\u003cbr\u003esearch engine results, the chances of your being able to pull visitors are very\u003cbr\u003egood. Of course, that is everyone else’s objective as well, so the competition\u003cbr\u003efor those coveted top ten spots can be extremely fierce.\u003cbr\u003eDespite that competition, you must do everything that you can to get your\u003cbr\u003epage featured, and one of the ways that you do this is through the\u003cbr\u003eapplication of what are known as search engine optimization (or SEO) tactics \u003cbr\u003eto the creation of your pages.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e4\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSome such SEO tactics are known as ‘white hat’ tactics, while others are\u003cbr\u003esometimes called ‘gray hat’ and then there are ‘black hat’ SEO tactics. It is\u003cbr\u003ewith the latter in particular that this book is concerned, so the first thing to\u003cbr\u003elook at is, what exactly are black hat SEO tactics?","brand":"eBook","offers":[{"title":"Default Title","offer_id":47184015786224,"sku":"2940014234719","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014234719_p0.jpg?v=1763603723","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014234719","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}