{"product_id":"2940014235310","title":"Customer Relations Newsletter","description":"This brand-new ecourse lets you easily teach your members and subscribers how to start their own successful and profitable customer service relations newsletter. \u003cbr\u003e\u003cbr\u003eYou can easily add in your own product and service\u003cbr\u003erecommendations and use this course to get more subscribers and customers. \u003cbr\u003e\u003cbr\u003eIt includes:\u003cbr\u003e\u003cbr\u003e- seven customizable lessons\u003cbr\u003e- a ready to go squeeze page\u003cbr\u003e- a ready to go confirmation page\u003cbr\u003e- a complete graphics package\u003cbr\u003e\u003cbr\u003eThis course comes with private label rights and you can easily have it set up and ready to go in under an hour!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIt’s time for your second lesson. I hope you found\u003cbr\u003elesson one helpful and informative.\u003cbr\u003eIn this lesson we are going to talk about the basic format and\u003cbr\u003etone of your newsletter issues.\u003cbr\u003eWhen people sign up to your newsletter, the first letter they get\u003cbr\u003eshould be a personal message from you to them telling them what\u003cbr\u003ethey can expect as a subscriber and why it’s a good idea to stay\u003cbr\u003esubscribed and read every single email you send them.\u003cbr\u003eThis is an important step that many newsletter providers miss all\u003cbr\u003etogether. Keep in mind that your first message sets the tone for\u003cbr\u003eeverything you do later. If you don’t set the right tone up front, it’s\u003cbr\u003egoing to take you a lot longer to “warm up” your readers before\u003cbr\u003ethey'll buy something from you.\u003cbr\u003eWhen you make your first few emails about them and their needs,\u003cbr\u003ethey'll start to wonder if you have something for them to buy. That’s\u003cbr\u003ea good position to be in because it puts your readers in a more\u003cbr\u003ereceptive mood when you actually do present them with a direct\u003cbr\u003eoffer.\u003cbr\u003ePut your own agenda on hold for a minute.\u003cbr\u003eRemember this… Perception is reality. In other words, whatever\u003cbr\u003esomeone believes to be the truth is the truth to him or her.\u003cbr\u003eWith that in mind, isn't it in your best interest to “control” (as much\u003cbr\u003eas possible) what your readers believe to be the truth? You can\u003cbr\u003econtrol (to a great extent) how people perceive and react to you by\u003cbr\u003ecarefully presenting yourself the way you want them to see you.\u003cbr\u003eIf you want your readers to respond to you in a positive way, you\u003cbr\u003ehave to give them a solid reason to by giving them what they want\u003cbr\u003ebefore expecting to get what you want. This will become a lot\u003cbr\u003eclearer as you read on.\u003cbr\u003eWhat does any of that have to do with creating the type of\u003cbr\u003erelationship with your readers that allows you to get them to buy\u003cbr\u003ebasically anything you choose to promote?\u003cbr\u003eThink about it…\u003cbr\u003ePeople have nothing to base their opinions of you on other than\u003cbr\u003ethe person\/image you purposely or accidentally present for them\u003cbr\u003eto judge. As soon as you do the same things most of your\u003cbr\u003ecompetitors do, you get labeled as on of them even if you’re not.\u003cbr\u003eThat’s why it’s so important to make your intentions crystal clear\u003cbr\u003eright from the start. Do something that your competition hasn't\u003cbr\u003ethought of doing because they’re only thinking of themselves and\u003cbr\u003ewhat they want. Not what their readers need from them first.\u003cbr\u003eBelieve it or not, people can pick up on your intentions.\u003cbr\u003eIf they can’t (because you haven't made your intentions clearly\u003cbr\u003eknown) they'll just guess at what your intentions are and for\u003cbr\u003ewhatever reason, whenever someone has to guess at what your\u003cbr\u003eintentions are, they will almost never think of anything positive.\u003cbr\u003eYour intentions (or at least what you can get others to believe your\u003cbr\u003eintentions are) have the power to move them to do things for you\u003cbr\u003ethey wouldn't dream of doing for anyone else.\u003cbr\u003eThink about this question for a minute.\u003cbr\u003eAre you just trying to quietly slip into people’s email inbox or are\u003cbr\u003eyou introducing yourself and clearly stating your intentions for\u003cbr\u003ebeing there so they can feel comfortable about letting you into their\u003cbr\u003espace?\u003cbr\u003eUnfortunately, people have been conditioned not to expect a lot\u003cbr\u003efrom free information so clearly stating your intentions is an\u003cbr\u003eabsolute must. If you don’t, people will automatically assume that\u003cbr\u003eyou only write to them so you can send them advertising.\u003cbr\u003eThat may be true but you don’t want people to believe that.Too\u003cbr\u003emany people are teaching you to build your list without teaching\u003cbr\u003eyou what to do with your list as you build it.\u003cbr\u003eJust about everyone who joins your list will at least read the first\u003cbr\u003emessage you send to them and make up their minds about you\u003cbr\u003ebased on that first email. Knowing this, doesn't it now seem\u003cbr\u003eobvious that your first email is the most important and that you\u003cbr\u003eshould do everything in your power to make sure people have the\u003cbr\u003eright “picture” of you and your intentions in their heads so they\u003cbr\u003edon’t draw their own conclusions about you?\u003cbr\u003eLetting people draw their own","brand":"Altantic eBooks","offers":[{"title":"Default Title","offer_id":47070454939888,"sku":"2940014235310","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014235310_p0.jpg?v=1763603755","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014235310","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}