{"product_id":"2940014243988","title":"LiNK: The Fascinating Ways Our Minds Connect","description":"Why LiNK?\u003cbr\u003eThis book will change how you connect with people. Your professional life will become more productive, your personal life more fulfilling. Link will change how you communicate.\u003cbr\u003eWhat benefit will you net by reading LiNK? The answer is threefold:\u003cbr\u003e1) People are more isolated than ever. Isolation fractures organizations. Fractured organizations are not scalable or sustainable. And...any entity where two or more people get together to accomplish something is an organization. LiNK will teach you, with proven scientific evidence, how to break the isolation cycle.\u003cbr\u003e2) LiNK will teach you the \"why\" of how we best connect one mind to another. Serpa backs this claim with proven neuroscience and behavioral psychology from the world's experts.\u003cbr\u003e3) The author brings you real-life examples from academia, business, healthcare, government, and many others.\u003cbr\u003eLiNK is not a book about big business or a \"seven step\" plan to improving the bottom line. Rather, it's a holistic primer that will engage your mind to think differently the next time you connect with another human being. By doing so, you will improve the effectiveness of your organization which in turn, improves the top and bottom line. For example:\u003cbr\u003eHave you ever considered the possibility that by observing the actions of others, your brain responds (with mirror neurons) as if you were performing them yourself? In addition, what if you knew that advances in neuroscience and behavioral psychology were discovering that this process within our brain, along with the non-verbal cues that result, function as a catalyst that alters outcomes within organizational and social settings?\u003cbr\u003eIn this intriguing book, Serpa presents a fresh look into eighty years of scientific research that gives us the reasons \"why\" organizations can be transformed with little expense and how relationships can evolve.\u003cbr\u003e\u003cbr\u003eIn brief, John Serpa is a simple person that believes all of us were created with a purpose and mission. For him, it's to engage people with a message that gives them the means to link their mind one to another thus forging cohesion. John believes we're all on the same playing field and each and every human being deserves respect and empathy. This is what augments lasting greatness. His succinct belief is that most organizations need to move from being transactional to transformational and his passion is to help with that process.\u003cbr\u003e\u003cbr\u003eJohn Serpa is also a frequent contributor to the online magazine, Social Media Today, and has presented to corporations and conferences on the subject of motivation and engagement. For more information about John, please visit johnserpa.com. You can also email him at  or tweet @johnserpa.","brand":"Dog Ear Publishing","offers":[{"title":"Default Title","offer_id":47145954312432,"sku":"2940014243988","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014243988_p0.jpg?v=1763604015","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014243988","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}