{"product_id":"2940014261036","title":"It\u0026#x2019;s You\u0026#x2026; Live!","description":"Table of Contents\u003cbr\u003ePart I: Basic Information\u003cbr\u003ePage 3…..Video Blogging and Podcasting – What’s It All About?\u003cbr\u003ePage 5…..The Difference between Video Blogging and Podcasting\u003cbr\u003ePage 6…..Understanding RSS\u003cbr\u003ePage 8…..The Purpose of Podcasting or Video Blogging\u003cbr\u003ePage 10…..Part I Action List\u003cbr\u003ePart II: Podcasting\u003cbr\u003ePage 11…..Podcasting Tools You Need\u003cbr\u003ePage 13…..Writing and Planning Your Podcast Content\u003cbr\u003ePage 16…..Recording Your Podcast\u003cbr\u003ePage 19…..Editing Your Podcast\u003cbr\u003ePage 21…..Using ID3 Tags for Your Podcast\u003cbr\u003ePage 22…..Hosting Your Podcast\u003cbr\u003ePage 24…..Uploading Your Podcast\u003cbr\u003ePage 25…..Podcast Promotion\u003cbr\u003ePage 28…..Part II Action List\u003cbr\u003ePart III: Video Blogging\u003cbr\u003ePage 29…..Video Tools You Need\u003cbr\u003ePage 31…..Selecting Your Blog Host and Domain\u003cbr\u003ePage 32…..Planning Your Video\u003cbr\u003ePage 34…..Shooting Your Video\u003cbr\u003ePage 36…..Editing Your Video\u003cbr\u003ePage 38…..File Format Selection and Uploading\u003cbr\u003ePage 40…..Promoting Your Video Blog\u003cbr\u003ePage 43…..Part III Action List\u003cbr\u003ePage 44…..Conclusion\u003cbr\u003e- 2 -\u003cbr\u003ePart I: Basic Information\u003cbr\u003eVideo Blogging and Podcasting – What’s It All About?\u003cbr\u003eToday, we live in a Web 2.0 world. While the promotional methods that once worked still work, for the most part, there are new promotional methods that Web 2.0 has brought to the Internet Marketing playing field. Two of those methods are podcasting and video blogging.\u003cbr\u003ePodcasting and video blogging are essential elements in Web 2.0. If you aren’t clear about what Web 2.0 is, don’t worry, most people aren’t, as there are actually several different definitions, and three people have a hard time agreeing on what Web 2.0 covers. What you can be sure of is that it is not a certain type of software. It isn’t tangible at all. It is merely a concept that has certain elements to it.\u003cbr\u003eThose elements allow people who are online to interact with other people more closely. Prime examples of a Web 2.0 environment are MySpace and YouTube. MySpace is a virtual social networking community, where members can set up profile pages and communicate with each other.\u003cbr\u003eThe profile pages can be very elaborate, or very simple, and other members of the site can interact with a member through their profile page. Profile pages can include podcasts and video blogs as well. Everybody who has access to an Internet connection can open an account and set up a profile page at a site like MySpace free of charge.\u003cbr\u003eYouTube is a bit different, in that it is a place where anybody who has an Internet connection can go to upload and download videos. The videos are created by regular people – just like you and me. Anybody can be a star at a site like YouTube. Users can also rate videos and view profiles at YouTube as well. Opening a YouTube account and uploading and downloading videos is free.\u003cbr\u003eAlong with these valuable and successful Web 2.0 elements, podcasting and video blogging have emerged. There are numerous places where anybody can set up a video blog, and distribute podcasts.\u003cbr\u003eSo, essentially, Web 2.0 is anything that allows people to interact with other people, or even with a website, more closely than they have ever been able to before. Again, video blogging and podcasting have become a very big part of the Web 2.0 revolution, and as a marketer, it is essential that you start using these two Web 2.0 elements to their highest advantage.\u003cbr\u003e- 3 -\u003cbr\u003eYou may think that other people wouldn’t be interested in your video blogs or podcasts, but you would be absolutely wrong. The key to success is choosing a\u003cbr\u003eniche, where there are a group of people that are highly interested in that specific topic. If you do that, and you promote your podcast and\/or video blog correctly, you simply cannot lose.\u003cbr\u003eVideo blogging and podcasting allow you to reach your existing customers, as well as potential customers in ways that were once only achieved with radio and television. These two Web 2.0 elements are actually today’s version of television and radio. Video blogs are similar to television shows, and podcasts can be compared to radio shows.\u003cbr\u003eYou do not need an existing customer base to benefit from video blogging and podcasting. Again, you can actually build a potential customer base with these two valuable marketing tools.\u003cbr\u003eVideo blogging works well because you can use visual aids, and also because it turns you into a real live human being to those who are watching. Studies have shown that video is incredibly more effective than text. People don’t feel like they have to read what you’ve written, but somehow, when presented with a video, they feel compelled to listen and watch.\u003cbr\u003eThe only downside to video blogging is that it is ‘computer and Internet","brand":"All classic book warehouse","offers":[{"title":"Default Title","offer_id":47121270079728,"sku":"2940014261036","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014261036_p0.jpg?v=1763604213","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014261036","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}