{"product_id":"2940014281850","title":"Press Release Power","description":"Everyone has heard of press releases. However not many people\u003cbr\u003econsider them for online exposure, traffic and for improving your\u003cbr\u003esearch ranking – maybe because the costs are too prohibitive or\u003cbr\u003ebecause they don’t have ‘worthy’ news?\u003cbr\u003eMany people think that a press release can only be written and\u003cbr\u003esubmitted by a PR professional.\u003cbr\u003eIn fact anyone can write a release for their business or website and\u003cbr\u003epublish to get attention.\u003cbr\u003eThat’s not to say that this replaces the role of the PR consultant at\u003cbr\u003eall. Where the professional really adds value is to get your business\u003cbr\u003ein personal contact with the media. This can only be done\u003cbr\u003eeffectively with the consultant’s contacts in your specific business\u003cbr\u003earea, but of course there is a price for that.\u003cbr\u003e\u003cbr\u003eI have written this with the smaller business in mind that doesn’t\u003cbr\u003enecessarily have the wallet to fund large PR campaigns, but would\u003cbr\u003elike to see the benefits of attention and improvements in traffic to\u003cbr\u003etheir business, that an online release provides.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eContents\u003cbr\u003eIntroduction.............................................................6\u003cbr\u003eHow To Write a Press Release for Online\u003cbr\u003eDistribution..............................................................8\u003cbr\u003eWhat To Write About?............................................9\u003cbr\u003eTopics for Press Releases.................................9\u003cbr\u003eThe Structure of Press Release..........................13\u003cbr\u003eAdvanced Strategies............................................18\u003cbr\u003eMulti-media........................................................18\u003cbr\u003eSEO Aspects Of Your Release............................23\u003cbr\u003eHow To Ensure You Benefit From The Panda\u003cbr\u003eUpdate....................................................................26\u003cbr\u003eHow do I do this?..............................................29\u003cbr\u003eHooks And Going Viral........................................31\u003cbr\u003eSo I Have It Written What Now?..........................34\u003cbr\u003eOptimizing For The Search Engines..................36\u003cbr\u003eTraffic and keywords........................................37\u003cbr\u003eUnderstanding volumes and conversion.......39\u003cbr\u003eFinding the words.............................................41\u003cbr\u003eFactors to consider when choosing your\u003cbr\u003ekeywords...........................................................43\u003cbr\u003eOnpage and Offpage SEO...................................47\u003cbr\u003eOnpage in detail................................................47\u003cbr\u003eUniqueness of content.....................................51\u003cbr\u003eOffpage Optimization...........................................52\u003cbr\u003eQuality and quantity of links............................54\u003cbr\u003eTo Conclude..........................................................55\u003cbr\u003eAbout Ravepress..................................................56","brand":"Dawn Publishing","offers":[{"title":"Default Title","offer_id":47182152794352,"sku":"2940014281850","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014281850_p0.jpg?v=1763605041","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014281850","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}