{"product_id":"2940014298797","title":"100 Mind-Altering Selling Tools! Buying Triggers","description":"Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. Your points could be your benefits, guarantees, testimonials, closing, opening, postscripts, and headline. Some other points would be features, case studies, customer lists, etc.\u003cbr\u003e\u003cbr\u003eStart your ad with a story. It draws people right\u003cbr\u003einto your ad and they forget they're being sold to.\u003cbr\u003eFor example, you could start your ad, \"Once upon a\u003cbr\u003etime ...\" Another example would be, \"Last year,\u003cbr\u003eone of my friends and I were...\"\u003cbr\u003e\u003cbr\u003eYou should eliminate the hard-to-understand\u003cbr\u003ejargon on your ad copy. Unless your product calls\u003cbr\u003efor technical words, you want your ad to be read\u003cbr\u003ewithout people pulling out a dictionary. If you need\u003cbr\u003eto use a word your target audience might not understand,\u003cbr\u003edefine it or use an example to help them\u003cbr\u003eunderstand it.","brand":"Dawn Publishing","offers":[{"title":"Default Title","offer_id":47183936225520,"sku":"2940014298797","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014298797_p0.jpg?v=1763605498","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014298797","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}