{"product_id":"2940014314404","title":"Effective Copywriting 101","description":"Table of Contents:\u003cbr\u003e\u003cbr\u003ePreface...5\u003cbr\u003eIntroduction...8\u003cbr\u003eAll About A Sales Letter...8\u003cbr\u003eComparison Between Unsolicited Proposals, Brochures And Sales Letters...10\u003cbr\u003eSegmentation, Targeting And Positioning...12\u003cbr\u003eFollowing The Aida Model...13\u003cbr\u003eBasic Elements Of A Sales Letter...15\u003cbr\u003eWhat Are The Basic Parts Of A Sales Letter?...15\u003cbr\u003eHow To Create Headlines To Invigorate Your Sales Letters?...17\u003cbr\u003eIs It Important To Have A Strong First Paragraph?...19\u003cbr\u003eIs Including P.S. In Your Sales Letter Essential?...21\u003cbr\u003eShould You Include Guarantees?...22\u003cbr\u003eTips On Writing A Sales Letter...25\u003cbr\u003eFundamental Tips On How To Write An Effective Sales Letter...25\u003cbr\u003eA 12-Step Guideline For A Sales Letter...27\u003cbr\u003eWhat Fundamental Questions Should Your Sales Letter Answer...33\u003cbr\u003eIs Aesthetics Important For Your Sales Letter?...35\u003cbr\u003eDo Short, Powerful Phrases Enhance The Impact Of Your Sales Letter...37\u003cbr\u003eWhy Certain Sales Letters Lose Business...40\u003cbr\u003eWhat Are Lethal Sales Letter Mistakes?...43\u003cbr\u003eWhat Are The Pitfalls Of A \"What If\" Approach?...45\u003cbr\u003eWhat To Do When You Just Cannot Write A Sales Letter...47\u003cbr\u003eThe Disparity Between A Sales Letter And An Advertisement...49\u003cbr\u003eAttention Is Critical...50\u003cbr\u003eA Rapid Lesson In Writing Sales Letters In A Lucid Manner...52\u003cbr\u003eWhat Is Better – A Long Or A Short Sales Letter...54\u003cbr\u003eDo You Always Have To Use Correct English...55\u003cbr\u003eMonster Of A Sales Letter...56\u003cbr\u003eIs It True That Good Sales Letters Are Like Good Salespeople...59\u003cbr\u003eThe Ten Basic Rules Of Writing A Good Sales Letter...62\u003cbr\u003eFive Useful Secrets Of An Effective Sales Letter...64\u003cbr\u003eDo Emotionally Charged Sales Letters Boost Sales...65\u003cbr\u003eWhat Are The Words That You Should Never Make Use Of In A Sales Letter...67\u003cbr\u003eWays To Create A Rapport...70\u003cbr\u003eFinishing Up...71\u003cbr\u003eFinal Checklist For A Sales Letter...71\u003cbr\u003eThe Last Word...73","brand":"Northern Border eBook Store","offers":[{"title":"Default Title","offer_id":47083586519280,"sku":"2940014314404","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014314404_p0.jpg?v=1763606164","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014314404","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}