{"product_id":"2940014317016","title":"Small Business Product Development and Market Launch","description":"Learn how to turn a product idea into a market success. You have an idea, now what? Learn the process to turn ideas into winning products. Follow the expert guidance to capitalize on your creativity. \u003cbr\u003eThis real-world guide shows small business entrepreneurs the tools and techniques to make money from their ideas. The powerful methods show how to streamline development time and launch your product.\u003cbr\u003e\u003cbr\u003eYou'll discover:\u003cbr\u003e\u003cbr\u003e* The roadmap from idea to market\u003cbr\u003e* Why products fail and why those succeed \u003cbr\u003e* How to perform market research\u003cbr\u003e* Where to find free market research sources\u003cbr\u003e* The methods and steps to plan product development\u003cbr\u003e* Understanding regulations and certifications such as UL, CSA, and CE\u003cbr\u003e* The need to perform a freedom to operate search\u003cbr\u003e* How to create product requirements\u003cbr\u003e* How to create a project plan\u003cbr\u003e* How to make your product marketable\u003cbr\u003e* How to get your product manufactured \u003cbr\u003e* How your customer thinks\u003cbr\u003e* The customer's buying process\u003cbr\u003e* How to position your product compared to the competition\u003cbr\u003e* How to set pricing for profit\u003cbr\u003e* How to create a marketing communications plan\u003cbr\u003e* How to launch a product into the market\u003cbr\u003e* How to use publicity when launching a product\u003cbr\u003e* How to get product reviews\u003cbr\u003e* Small Business considerations for a startup \u003cbr\u003e\u003cbr\u003eThe material is clear and concise. There's no fluff, just straight to the point facts.","brand":"Broadword Publishing","offers":[{"title":"Default Title","offer_id":47169531609328,"sku":"2940014317016","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014317016_p0.jpg?v=1763605764","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014317016","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}