{"product_id":"2940014322942","title":"Building a Blog Empire for Profit","description":"Table of Contents:\u003cbr\u003e\u003cbr\u003ePART I: AN INTRODUCTION TO BLOGS AND BLOGGING...4\u003cbr\u003eThe New Media...4\u003cbr\u003eWhat a Blog is (and is Not)...5\u003cbr\u003eThe Blog as a Business...8\u003cbr\u003eThe Components of a Blog Empire...8\u003cbr\u003e\u003cbr\u003ePART II: BUILDING YOUR BLOG EMPIRE...11\u003cbr\u003eDeciding What Type of Empire You’ll Build...11\u003cbr\u003eThe Makings of Empire: Choosing Content That Provides Value...12\u003cbr\u003eConstruction: No one Need Blog Alone...15\u003cbr\u003eWell, What Do You Know?...16\u003cbr\u003eDevelop a Blog Theme...20\u003cbr\u003eBranding – Developing a Name and Image That Will Stick With People...21\u003cbr\u003eNeed Brand Be Relevant to Content?...22\u003cbr\u003eBranding Idea Generator...22\u003cbr\u003eEarning and Protecting Your Reputation...24\u003cbr\u003eDesigning a Page That Complements Your Content...26\u003cbr\u003eArtwork...28\u003cbr\u003eFonts and Colors...30\u003cbr\u003eUsing Your Links Wisely...30\u003cbr\u003eLayout...31\u003cbr\u003eObjects...32\u003cbr\u003eBlog Entries...33\u003cbr\u003eInsightful and Unique Content...34\u003cbr\u003eLinks and Commentary...34\u003cbr\u003eConsistency...35\u003cbr\u003eCopyright...38\u003cbr\u003eAre Images Necessary?...39\u003cbr\u003eHosting Images...41\u003cbr\u003eArchives...43\u003cbr\u003eBecoming a Relevant Portal...45\u003cbr\u003eBlog Hosts...46\u003cbr\u003eFree vs. Subscription...46\u003cbr\u003eGenerating Traffic...50\u003cbr\u003eTraffic Exchanges...50\u003cbr\u003eBlog Directories...54\u003cbr\u003eBlog Rings...55\u003cbr\u003eLink Exchanges...56\u003cbr\u003eVisiting Other Blogs – Meet the Competition...58\u003cbr\u003eTraded Links – a Valuable Asset...59\u003cbr\u003eSearch Engines and News Engines...60\u003cbr\u003eSteppin’ Out: Blogging on Multiple Sites...61\u003cbr\u003eDeveloping Content for Other Sites...62\u003cbr\u003eLetting Others Put Your Name Out There...64\u003cbr\u003eKeeping Readers With Expertise...65\u003cbr\u003eWriting Unique and Valuable Content...65\u003cbr\u003eWriting Timely Content...66\u003cbr\u003eComments and Input...66\u003cbr\u003eBanning Readers...69\u003cbr\u003eWhat About Free Speech?...70\u003cbr\u003eXML and RSS Feeds...71\u003cbr\u003e\u003cbr\u003ePART III: PROFITING FROM YOUR BLOG EMPIRE...74\u003cbr\u003eGenerating Profits...74\u003cbr\u003eGoogle AdSense and Pay-Per-Click Programs...76\u003cbr\u003eSelling Banners by the Impression...79\u003cbr\u003eSwag, or Getting Your Customers to Advertise for You...81\u003cbr\u003eDonations – “Ask and ye shall receive”...82\u003cbr\u003eSubscriptions and Special “Insider” Reports...83\u003cbr\u003eThe First Entry – and Where it Leads...84\u003cbr\u003eGLOSSARY 88\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe Blog as a Business\u003cbr\u003eMost blogs are small potatoes. The vast majority are online journals where teenagers talk about their lives to a readership made up of their closest friends. A growing minority, however, are businesses in and of themselves. They balance costs and income; they purposely seek out content providers, advertisers, and paying customers. They make a profit. They are, in fact, Blog Empires, ruling over a reader-defined section of the blogosphere as the go-to site for millions who come to get the news, buy promotional merchandise, and donate money to keep their favorite bloggers fed and happy.\u003cbr\u003e7\u003cbr\u003eThat’s where you come in. You can draw millions of readers, because what you have to say is important. You can accumulate advertisers, because they will pay to reach your readers. In short, you can build your own Blog Empire, and it’s easier than you think.\u003cbr\u003eThis book will walk you through the steps necessary to see your name in lights and your blog climb to the top of blog listings everywhere, and to fatten your bank account with the profits from your own blog business.\u003cbr\u003eIt will take a lot of work (what worthwhile thing doesn’t?) but you may find that being a blogger, building a Blog Empire of your own, is the most fulfilling job you’ve ever had.\u003cbr\u003eThe Components of a Blog Empire\u003cbr\u003eA Blog Empire, like any other business, is made up of three major components: a supplier, buyers, and the products for sale. But a blog in many cases differs from the average business because you are bringing together two sets of customers and delivering two sets of products. And you’re not even selling the main item you produce.\u003cbr\u003eSound confusing? It’s really not. Let’s take a look at the component parts and illustrate just how simple it is.\u003cbr\u003eThe first component is a supplier. That’s you. It is your words, your opinion, your research, and your art which can bring thousands or even millions of readers to your blog. You will be the attraction, the broker, and the Emperor of your Blog Empire. If it 8\u003cbr\u003eweren’t for you, the blog wouldn’t exist. Because of who you are, what you know, and what you do, it can thrive.\u003cbr\u003eThe second component is a buyer, a customer. While the vast majority of your customers will be your readers, other customers will include companies that pay you to feature their links and advertisements on your blog. “Traffic” (those millions of readers out there who care about what you say) is the lifeline of your site: you’ve got to find them and bring them in. Once they are there, your advertising customers will pay for access to your reading customers, and your readin","brand":"Laiftllc.com","offers":[{"title":"Default Title","offer_id":47179544330480,"sku":"2940014322942","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014322942_p0.jpg?v=1763606042","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014322942","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}