{"product_id":"2940014374880","title":"Do or Die","description":"From Clark Kokich, chairman of Razorfish (one of the leading digital agencies in the world), Do or Die chronicles the decline of traditional marketing and advertising, and makes a provocative case for why companies should quit simply saying and start doing. \u003cbr\u003e\u003cbr\u003eDo what? Anything that helps, entertains, or makes it more of a pleasure to do business. Do or Die then goes on to give a prescription for getting your company organized to tackle this new kind of marketing.\u003cbr\u003e\u003cbr\u003eDo or Die includes eight case studies of brilliant examples of “doing” from enlightened marketers such as Nike, Coors, Virgin America, VW and Vail Resorts. \u003cbr\u003e\u003cbr\u003eYou’ll also take a deep dive into Kokich's Doer’s Manifesto — these watchwords for organizations that need to realign their thinking in order to move from \"saying\" to \"doing:\" \u003cbr\u003e\u003cbr\u003eStop asking the wrong questions\u003cbr\u003eThe right ones are about making a better experience\u003cbr\u003e\u003cbr\u003eFind the big idea (or keep looking)\u003cbr\u003eFlavor-of-the-month tactics are no substitutes for an idea\u003cbr\u003e\u003cbr\u003eLook for ideas in all the wrong places\u003cbr\u003eCreative thinking can come from anyone\u003cbr\u003e\u003cbr\u003eQuit treating media as an afterthought\u003cbr\u003eMedia is now creative; creative is now media\u003cbr\u003e\u003cbr\u003eDon’t think in a straight line\u003cbr\u003eLinear problem-solving just might be the problem\u003cbr\u003e\u003cbr\u003eGet everyone on the same side of the table\u003cbr\u003eSilos are great for farms, not companies\u003cbr\u003e\u003cbr\u003eEngage in risky behavior\u003cbr\u003eFailure is the new mark of success\u003cbr\u003e\u003cbr\u003eKnow that you can’t know\u003cbr\u003eIf you love uncertainty, you’ll love the future of marketing\u003cbr\u003e\u003cbr\u003eBe in charge of the pig, not the lipstick\u003cbr\u003eThe new chief marketing officer has a seat at the biggest table","brand":"Razorfish, LLC","offers":[{"title":"Default Title","offer_id":47073999028464,"sku":"2940014374880","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014374880_p0.jpg?v=1763607331","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014374880","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}