{"product_id":"2940014431507","title":"Ebook Returns: 16 Ways to Minimize Them . . . and Sell More Ebooks Online","description":"I've written close to 30 ebooks and have been selling them online since 2004. And, every time I get an ebook return, I wonder what I could have done better to prevent it. I think, \"I was clear about the info included, why are they requesting a refund?\" This feeling quickly subsides though because it doesn't happen that often.\u003cbr\u003e\u003cbr\u003eEbook Returns: Who Can Benefit from This Information\u003cbr\u003e\u003cbr\u003eBefore we go any further I want to say, this ebook is not for every ebook writer, publisher and\/or seller. While much of the information within will apply to many ebook writers, publishers and sellers, the material here is specifically for those who deal in the how-to, non-fiction genre. With that being said, let's get started.\u003cbr\u003e\u003cbr\u003eMy Firm's Ebook Return Rate\u003cbr\u003e\u003cbr\u003eI'm lucky, less than 1% of those who purchase ebooks from InkwellEditorial.com (my company) request a refund. I've been selling ebooks online since 2004 and went back through almost three years of records.\u003cbr\u003e\u003cbr\u003eI ran my return numbers from PayPal from January 1, 2009 through August 29, 2011 – just from my website, InkwellEditorial.com (not Amazon or Clickbank or Lulu – other places I sell ebooks). \u003cbr\u003e\u003cbr\u003eI chose this time period because (i) it was the most recent as of this writing; and (ii) before then I wasn't logging almost daily sales like I do now. Following is what I found.\u003cbr\u003e\u003cbr\u003eNUMBER OF TRANSACTIONS: 2569\u003cbr\u003e\u003cbr\u003eITEMS SOLD: 2990\u003cbr\u003e\u003cbr\u003eI processed exactly 20 refunds out of over 2,500 transactions.\u003cbr\u003e\u003cbr\u003eEbook Returns: What I Gleaned from My Research on Ebook Returns\u003cbr\u003e\u003cbr\u003eRoughly that anything less than this percent seems to be about the norm.\u003cbr\u003e\u003cbr\u003eYour ebook return rate depends a lot on some key factors.\u003cbr\u003e\u003cbr\u003eWith this researched info in mind, following are 16 things you can do to minimize ebook returns.\u003cbr\u003e\u003cbr\u003eFollowing is a complete Table of Contents for this Ebook\u003cbr\u003e\u003cbr\u003eTABLE OF CONTENTS\u003cbr\u003e\u003cbr\u003eEbook Returns: Who Can Benefit from This Information\u003cbr\u003e\u003cbr\u003eMy Firm's Ebook Return Rate\u003cbr\u003e\u003cbr\u003eEbook Returns: Some Industry Stats \u003cbr\u003e\u003cbr\u003eA Successful \"Pro Blogger\" Discusses His Ebook Return Rate\u003cbr\u003e\u003cbr\u003eWarriorForum Ebook Return Discussion\u003cbr\u003e\u003cbr\u003eThe Clickbank Refund Rate\u003cbr\u003e\u003cbr\u003e$1,200 in 11 Days in Clickbank Sales\u003cbr\u003e\u003cbr\u003eSome Reasons for Higher-Than-Average Clickbank Ebook Return Rates\u003cbr\u003e\u003cbr\u003eEbook Returns: What I Gleaned from My Research\u003cbr\u003e\u003cbr\u003eI. PROVIDE A COMPLETE TABLE OF CONTENTS\u003cbr\u003e\u003cbr\u003eWhy a Table of Contents Is Critical\u003cbr\u003e\u003cbr\u003eII. CONTENT DELIVERY\u003cbr\u003e\u003cbr\u003eHow to Write Content that Decreases Ebook Returns\u003cbr\u003e\u003cbr\u003eIII. DON'T WRITE CRAP!\u003cbr\u003e\u003cbr\u003eIV. AUTO DELIVERY\u003cbr\u003e\u003cbr\u003eV. CUSTOMER SERVICE – HOW QUICKLY TO RESPOND TO CUSTOMERS\u003cbr\u003e\u003cbr\u003eMy Experience with Ebook Returns: How Quickly to Respond to Buyers to Lessen the Chance That They'll Request a Refund\u003cbr\u003e\u003cbr\u003eMessage to Ebook Buyers that Helps Minimize Ebook Returns\u003cbr\u003e\u003cbr\u003eWhy Many Who Request Ebook Refunds Really Don't Want Their Money Back\u003cbr\u003e\u003cbr\u003eVI. ASK FOR FEEDBACK\u003cbr\u003e\u003cbr\u003eThe 80\/20 Rule of Marketing\u003cbr\u003e\u003cbr\u003eVII. CONDUCT RESEARCH TO PREVENT EBOOK RETURNS\u003cbr\u003e\u003cbr\u003eThe Secret to Making Sure Your Ebook Will Sell Before You Write It\u003cbr\u003e\u003cbr\u003eVIII. WRITE AN AUTHOR BIO\u003cbr\u003e\u003cbr\u003e3 Things I Do in My Author Bio That Helps to Decrease Ebook Returns\u003cbr\u003e\u003cbr\u003eIX. DEVELOP A REFUND POLICY\u003cbr\u003e\u003cbr\u003eX. WRITE FROM EXPERIENCE\u003cbr\u003e\u003cbr\u003e3 Reasons Writing from First-Hand Experience Decreases Ebook Returns\u003cbr\u003e\u003cbr\u003eEbook Writing Tip for New, Nonfiction Ebook Writers\u003cbr\u003e\u003cbr\u003eXI. SPELL OUT WHO EBOOK IS FOR\u003cbr\u003e\u003cbr\u003eXII. PRICE IT RIGHT\u003cbr\u003e\u003cbr\u003e3 Things to Consider When Pricing Your Ebook to Mitigate Returns\u003cbr\u003e\u003cbr\u003eXIII. START A BLOG \/ WEBSITE\u003cbr\u003e\u003cbr\u003eDecrease Ebook Returns: 4 Reasons Starting a Blog \/ Website Will Help Minimize Returns\u003cbr\u003e\u003cbr\u003eXIV. REMIND CUSTOMERS WHO THEY'RE ORDERING FROM\u003cbr\u003e\u003cbr\u003eXV. SIGN UP WITH PAYPAL\u003cbr\u003e\u003cbr\u003eEbook Returns and PayPal: Insight for Ebook Writers, Publishers and Sellers\u003cbr\u003e\u003cbr\u003eWhen You Can and Can't Get a Refund on Ebooks via PayPal\u003cbr\u003e\u003cbr\u003e4 Reasons NOT to Go the \"We Accept PayPal Payments Only\" Route\u003cbr\u003e\u003cbr\u003eHow to Purchase with a Credit Card Using PayPal?\u003cbr\u003e\u003cbr\u003eWhy Using PayPal Is a Safe Way to Shop Online\u003cbr\u003e\u003cbr\u003eA Couple of Commonly Asked Questions about PayPal\u003cbr\u003e\u003cbr\u003eWhy Using PayPal Can Decrease Ebook Returns\u003cbr\u003e\u003cbr\u003eXVI. EBOOK SOFTWARE\u003cbr\u003e\u003cbr\u003eABOUT THE AUTHOR","brand":"Inkwell Editorial","offers":[{"title":"Default Title","offer_id":47146027122928,"sku":"2940014431507","price":3.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014431507_p0.jpg?v=1763608402","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014431507","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}