{"product_id":"2940014478137","title":"Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth","description":"There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. \u003cbr\u003eThey’ll learn how to:\u003cbr\u003e- -Create a brand that lets them charge what their offering are worth\u003cbr\u003e- -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. \u003cbr\u003e- -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. \u003cbr\u003e- -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.\u003cbr\u003e- -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.","brand":"Greenleaf Book Group, LLC","offers":[{"title":"Default Title","offer_id":47146031284464,"sku":"2940014478137","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014478137_p0.jpg?v=1763609481","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014478137","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}