{"product_id":"2940014483025","title":"Marketing to the Mindset of Boomers and Their Elders","description":"Marketing to the Mindset of Boomers and Their Elders is the authors' second book based on insights from their ongoing multiple-client studies on Americans 40 years and older. Beginning in 1989, these studies have been conducted seven times with over 20,000 people in this market. This book includes nine separate segmentation strategies based on attitudes. Data on demographics, behaviors, and Internet and media usage were also gathered.\u003cbr\u003e\u003cbr\u003eMarketing to the Mindset of Boomers and Their Elders builds on the work laid out in the authors' first book, Segmenting the Mature Market. These books, unlike others on the U.S. mature market, are based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. \u003cbr\u003e\u003cbr\u003eThe segmentations described include: Lifestyle, Travel, Financial, Food, Cars, Car Maintenance, Health, Health Information, and Health Compliance.\u003cbr\u003e\u003cbr\u003eThese strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.","brand":"attitudebase","offers":[{"title":"Default Title","offer_id":47163364212976,"sku":"2940014483025","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014483025_p0.jpg?v=1763609363","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014483025","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}