{"product_id":"2940014566094","title":"The Power of Persuasive Speech: Quick Persuasion Techniques","description":"The art of persuasion can be applied to a variety of situations, from regular conversations to important meetings. Persuasion is used by politicians, marketers, advertisers, and even by your tough teachers back in high school. Persuasion, unlike power, has the capacity to reach out and introduce new concepts and ideas to a wide array of people without the need to resort to threats or punishment. \u003cbr\u003e\u003cbr\u003eAnd unlike people who abuse authority or power, persuasive individuals are viewed as positive members of organizations and groups. The art of persuasion is used in political propaganda, speeches, television commercials, radio commercials, print advertising, etc. Everywhere you look, strategies of persuasion are being used by businesses and organizations to fortify their respective positions and to stay on top of their game. \u003cbr\u003e\u003cbr\u003eBased on the current literature on persuasion, the best way to persuade someone to believe in what you’re saying is to tap into known emotional triggers. Emotions actually play a huge role in persuasion because people usually act based on their emotions. People rarely use their critical faculties once a persuader is able to tap into emotional triggers. \u003cbr\u003e\u003cbr\u003eThe most common emotional response is the buying response. If you watch television commercials close enough, you’ll start to see triggers embedded in the commercials that prompt the audience to buy the advertised product. The triggers are subtle and yet, after days and weeks, it’s possible for a person to suddenly want to buy that product – based on the memory of an emotion that they felt while watching the television commercial. \u003cbr\u003e\u003cbr\u003eSo the next time you want people to agree with you, don’t focus too much on facts and figures. Instead, try to appeal to your audience’s emotions. Do this and you automatically have the upper hand. They’ll become more trusting and they’ll be more comfortable accepting your ideas. \u003cbr\u003e\u003cbr\u003ePersuasion does not happen in an instant, because in the end, you’re still communicating with people through ordinary conversation. Unless you’re an extremely gifted persuasion guru, instant persuasion is not a reasonable goal. Instead, you should aim for subtle persuasion that works progressively until the desired outcome is finally achieved. \u003cbr\u003e\u003cbr\u003eThe domino model has four components: reception of the message, processing of the message, response of the recipient to the message, and finally, behavioral modification. The fourth and final step involves the audience taking action or modifying their behavior. If you are successful, the subtle changes introduced from step one will culminate in the desired outcome in the fourth step.\u003cbr\u003e\u003cbr\u003eRapport is essential if you want to create a strong connection and first impression with the person you’re talking to. The easiest way to create rapport or harmony between two people is if one person treats the other person like a close friend.  So if you want to persuade someone, don’t view that person as a vulnerable target or an enemy. View him as a friend. If you become too aggressive, you’ll trigger the other person’s “fight or flight” response and you might not be able to persuade them because they’ll feel a little threatened by your aggressive approach. Persuasion is always patient and subtle. Learn to embody these traits when you’re trying to persuade someone. \u003cbr\u003e\u003cbr\u003ePersuasion, like clinical hypnosis and neuro-linguistic programming, works best if practiced regularly. So after learning the techniques, your next big task is to make sure that you can naturally apply the language patterns and persuasion techniques that you’ve learned.","brand":"Martha Austin","offers":[{"title":"Default Title","offer_id":47074057584880,"sku":"2940014566094","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940014566094_p0.jpg?v=1763611502","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940014566094","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}